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Sustainability and technology are key drivers in apparel and footwear in France
The apparel and footwear market in France underperformed in 2025, impacted by market polarisation and a shift in consumer preferences towards affordability and sustainability. The total retail value for apparel and footwear was EUR37.2 billion, with apparel remaining the largest subcategory. The market is expected to experience ongoing polarisation, with consumers trading up to premium or sustainable products or opting for cheaper, non-essential items. Sustainability and technology will continue to shape the market, with brands incorporating AI, blockchain, and Gen AI to enhance product innovation and the online shopping experience. To succeed, brands must adopt omnichannel strategies, focus on sustainability and inclusivity, and leverage technology to remain competitive.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in France?
- Which are the leading brands in France?
- How are products distributed in France?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in France?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in France
Sustainability and technology are key drivers in apparel and footwear in France
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Fast fashion drives market polarisation and value sales
Apparel remains the largest subcategory despite a slowdown in growth
Sportswear drives growth with sustainability and technology
Chart 3 Naumy Flash - the New Local Store-Based Retailer vs Pure Players in Fast Fashion
Ongoing market polarisation and a demand for affordability will shape apparel and footwear
Sustainability and technology are expected to influence product innovation
Omnichannel strategies will remain key to players success
Omnichannel strategies support the position of leading brands in apparel and footwear
Groupe Beaumanoir SA’s acquisition boosts its presence in sportswear
Specialist retailers and retail e-commerce offer strong product selections and competitive prices
Omnichannel strategies and affordability are key drivers of sales
AI and tech innovation drives product customisation
Chart 4 The Gen AI from Imki Helps To Create the Jonak’s Laces More Capsule Collection
Sustainability and inclusivity influence product design
Chart 5 Marine Serre – a Sustainable Luxury Local Brand that Creates with Durable Linen
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in France 2025
Chart 8 Key Insights on Consumers in France 2025
Chart 9 Consumer Landscape in France 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in France
KEY DATA FINDINGS
Lower birth rates and reduced spending drive market decline
Chart 10 Key Trends 2025
Lower birth rates and budget constraints reshape childrenswear
Chart 11 Analyst Insight
Newborn gifting culture fosters long-term brand loyalty
Parental demand for quality and affordability are expected to accelerate the second-hand market
Chart 12 Smala, the Local Second-Hand Online Platform, Forges Ahead with a New Clothes Range
Gender-neutral designs and minimalism will influence a shift in childrenswear
Kiabi Europe SAS and Okaïdi Groupe maintain their leads through sustainable strategies
Acquisitions and closures highlight challenging market conditions
Convenience and price fuel the shift towards online channels
Primark expands its store network while maintaining competitive pricing
Chart 13 Primark Defies E-Commerce Trend with Low-Priced Sustainable Basics
Kiabi bolsters its leadership with sustainability and innovation
Technology reshapes design and customer engagement
Chart 14 Jules and Its Collection Made by Gen AI For Young Teenagers
Apparel Accessories in France
KEY DATA FINDINGS
Sustainability, innovation, and polarisation drive sales of apparel accessories
Chart 15 Key Trends 2025
Chart 16 Analyst Insight
Growth for apparel accessories is driven by tourism, sports, and seasonal demand
Demand for luxury and affordable options drives market polarisation
Chart 17 LEGEND Beeswax-Black Black Diamond 2025 - Flexibility, Robustness and Insulation
Chart 18 New Era Caps Sold at Discounted Prices in 2025
Stable economic growth will support continued demand for apparel accessories
Demand for both affordability and luxury items is expected to drive sales
Sustainability is set to be a core drive of sales and innovation
Leading brands maintain their positions through ongoing innovation
Sustainable innovations and strategic partnerships drive future growth
Retail channels adapt to retail e-commerce growth and value competition
Retail e-commerce gains ground as value and convenience drive demand
The La Vie est Belt offers a sustainable accessory crafted from recycled materials
Chart 19 La Vie est Belt, a Local Belt Made from Bicycle Tires
Menswear in France
KEY DATA FINDINGS
Growth for menswear is driven by sustainability and innovation
Chart 20 Key Trends 2025
Chart 21 Analyst Insight
Menswear balances modern casual with the vintage style resurgence
Eco-conscious consumers favour sustainable and convenient options
Chart 22 Asphalte Le Nouvel Uniforme – a Sustainable and Convenient Concept for the Summer
Brands are expected to blend style and practicality to capture the swimwear market
Environmental awareness is set to shape consumer purchasing decisions
Chart 23 Neo-Worker Style by Le Temps des Cerise
Decathlon leads the highly fragmented market with a focus on sportswear
Product innovation and celebrity partnerships are among key competitive strategies
Sports retailers grow through online sales and athleisure demand
Pop-up stores help to revitalise the image of department stores
Retail e-commerce gains traction as consumers increasingly value convenience
Dior uses technology for virtual try-on sessions
Chart 24 Jules Launches Generative AI-Designed Retro Collection
Brands embed sustainability in their core business mission
Womenswear in France
KEY DATA FINDINGS
Market polarisation shapes womenswear with luxury and online growth
Chart 25 Key Trends 2025
The womenswear market is polarised with premium and ultra-fast fashion
Chart 26 Analyst Insight
De-consumption drives the rise of second-hand fashion platforms
The advertising ban for ultra-fast fashion is expected to impact the forecast period
Chart 27 First Shein Store Opening Met by Major Public Backlash
The government repair bonus will reinforce the value of product lifespan and sustainability
Resale platforms are expected to fuel circular fashion growth
Shein ‘s responsive model supports strength in fast fashion
Groupe Beaumanoir acquires Jennyfer to strengthen market position
Retail e-commerce growth is driven by Shein, Amazon and Zalando
Mango expands physical stores to target younger consumers, while H&M counters Zara with new flagship store
Sustainability and inclusivity drive product innovation in womenswear
Chart 28 Marine Serre – a Luxury Local Brand that Creates with Durable Linen
Mango introduces AI virtual fashion assistant
Chart 29 Mango Launches AI-Powered Stylist for Personalised Shopping
Jeans in France
KEY DATA FINDINGS
Polarisation and sustainability shape jean sales in France
Chart 30 Key Trends 2025
Chart 31 Analyst Insight
Volume declines during budget pressures, yet affordable options show resilience
Market polarisation drives success at both ends of the scale
Premium and sustainable options gain traction in jeans
Chart 32 Kiabi Lauches a Made in France Jean Priced at EUR35 in 2025
Sustainable and comfort-focused strategies are expected to drive growth
Economy jeans will remain the largest subcategory, while premium jeans drive growth
Fragmentation persists in jeans despite strong brand leaders
Chart4 X Zorzetto 161N - Locally Made “Suit Jeans” that Breaks the Codes In 2025
Opportunities for brands to focus on sustainability and local production
Apparel and footwear specialists lead jeans distribution despite a fall in share
Convenience and affordability support jean sales through retail e-commerce
Sustainable materials and local production drive innovation
Chart 33 Atelier Tuffery – New Spring 2025 Collection Made from Organic Cotton and Hemp
Hosiery in France
KEY DATA FINDINGS
Polarisation and sustainability shape growth in hosiery in France
Chart 34 Key Trends 2025
Chart 35 Analyst Insight
Volume sales decline as consumers polarise between premium and affordable options
Non-sheer hosiery leads sales as consumers appreciate its everyday appeal
Cygnes innovates with eco-friendly, Made in France hosiery
Chart 36 Cygnes, the Local Brand with Curvy Lines and Innovative Eco-Friendly Process
Local brands are set to drive sustainable hosiery sales through innovation
Non-sheer hosiery will maintain its lead as sheer products face declining demand
Sustainable production methods will fuel growth in sheer hosiery alternatives
The fragmented hosiery market sees gains for online and accessible premium players
Leading brands maintain share through innovation and a focus on sustainability
Chart 37 Wolford Twenties Econyl: Sustainable and Safe Bet Against Low-Cost Tights
Discounters and sport goods stores drive offline sales growth in 2025
E-commerce growth and aggressive online promotions drive hosiery sales in France
Chart 38 Espace-des-marques.com: Daily Slashed Prices Promotions for Bargain Hunters
Footwear in France
KEY DATA FINDINGS
Growth for footwear is driven by innovation and sustainability
Chart 39 Key Trends 2025
Chart 40 Analyst Insight
AI, tech innovation and personalisation support sales of footwear in 2025
Women's footwear leads the market despite rising price sensitivity
Men's footwear records dynamic growth supported by AI and technology
Trainers and sporting events are set to drive growth in French footwear
Women's footwear will maintain its lead while children’s footwear recovers
Sustainability and omnichannel strategies are set to shape the future of footwear
Nike retains its leading position through ongoing innovation and sustainability efforts
Innovative launches focus on vintage and retrofuturism designs
Chart 41 New Balance Abzorb 2000, Inspired by 2000sof Dad Shoes
Apparel and footwear specialists drive sales, however, price sensitivity impacts smaller stores
Retail e-commerce gains traction with fast and flexible shopping
Sustainable innovations redefine footwear with eco-friendly designs
Chart 42 Hermès Clogs in Glossy Beige Calfskin with Clean Lines and Adjustable Strap
AI and 3D printing drive hyper-personalised footwear in 2025
Chart 43 Gen AI from Imki Helps to Create Jonak’s Laces More Capsule Collection
Sportswear in France
KEY DATA FINDINGS
Athleisure wear remains key to sustained market growth for sportswear
Chart 44 Key Trends 2025
Olympics and athleisure wear boost sportswear growth
Brands transform running shoes into fashionable lifestyle items
Authenticity and relatable stories redefine branding strategies
Chart 45 Celio and Lucas Pouille – Allowing Everyday Athletes to Feel Like Champions
Hyrox is expected to drive the new wave of fitness and sportswear innovation
Sportswear and luxury fashion will drive fusion-driven growth
Eco-conscious consumers are set to favour transparent and sustainable brands
Chart 46 NOLT, the Jersey that Never Dies
adidas challenges Nike’s leadership with popular lifestyle models
Chart 47 Analyst Insight
Major acquisitions reshape the competitive landscape
Activewear designers blends affordability, trend and performance needs
Sport superstores increase footfall with contrasting retail strategies
Sports stores boost online sales and digital reach as Decathlon’s new platform enhances omnichannel experience
Technological advancements reshape sportswear industry standards
Chart 48 XPlorer Ultra, the 3D Printed Performance Footwear Designed by Gen AI
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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-
- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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