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Polarisation seen in apparel and footwear due to a challenging macro-economic environment
In 2025, Mexico’s apparel and footwear industry operated in a challenging macro-economic environment marked by economic stagnation, weak private consumption, and heightened trade tensions. These conditions have accelerated market polarisation, with consumers increasingly divided between value-driven purchases and selective spending on higher-quality products. Tariffs and new import taxes are reshaping supply chains, reducing the competitiveness of low-cost imports while supporting local production. At the same time, technological adoption—especially Artificial Intelligence (AI)—is becoming a critical tool for competitiveness, enabling efficiency gains, personalisation, and sustainability, while helping brands respond to rising costs, shifting consumer behaviour, and intensified competition from digital platforms. The market is expected to experience stable growth with a CAGR of 7% to MXN982,557 million by 2030. To succeed, brands should focus on integrating physical and digital strategies, leveraging technology to anticipate trends, and catering to a discerning consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Apparel and Footwear industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Childrenswear
- Apparel and Accessories
- Menswear
- Womenswear
- Jeans
- Hosiery
- Footwear
- Sportswear
If you're in the Apparel and Footwear industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Apparel and Footwear in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Apparel and Footwear in Mexico?
- Which are the leading brands in Mexico?
- How are products distributed in Mexico?
- How is the rise of e-commerce shaping demand?
- What % of apparel and footwear sales are made via grocery retailers?
- Do consumers want premium quality or fast fashion?
- How will COVID-19 and recession impact demand?
- How important is sustainability in Apparel and Footwear in Mexico?
- Where is future growth expected to be most dynamic?
Apparel and Footwear in Mexico
Polarisation seen in apparel and footwear due to a challenging macro-economic environment
Chart 1 Key Trends 2025
Chart 2 Analyst Insight
Tariffs and economic stagnation drive market polarisation
Tariffs and supply chain disruption reshape Mexico’s apparel and footwear
Omnichannel strategies key to converting traffic into sales
Chart 3 Omnichannel Strategies Key to Converting Traffic into Sales in Mexico
Chart 4 CICEG Supports Plan Mexico to Boost Competitiveness Against Asian Imports
Steady growth ahead for Mexico’s apparel and footwear
Resale and rental market gains traction
Technology integration boosts competitiveness
Fábricas de Calzado Andrea SA de CV is the overall leader in a fragmented category
Apparel and footwear specialists lead distribution
Retail e-commerce grows with technology and changing consumer behaviour
Balenciaga reinvents the Speedcat with bold, luxury design
Industry 5.0 transforms footwear production in Guanajuato
Chart 5 Industry 5.0 Takes Centre Stage in Guanajuato’s Footwear Sector
Chart 6 Real GDP Growth and Inflation 2020-2030
Chart 7 PEST Analysis in Mexico 2025
Chart 8 Key Insights on Consumers in Mexico 2025
Chart 9 Consumer Landscape in Mexico 2025
COUNTRY REPORTS DISCLAIMER
Summary 1 Research Sources
Childrenswear in Mexico
KEY DATA FINDINGS
Parents seeking quality and comfort drive category expansion
Chart 10 Key Trends 2025
Rising competition and tariff challenges limit growth in childrenswear
Sustainable resale platforms gain traction among budget-conscious consumers
Chart 11 GoTrendier Kids Promotes Sustainable Fashion
Parents set to invest in quality as birth rates decline
Influencer marketing deepens connections and enhances brand awareness
Chart 12 Analyst Insight
Shift towards casualwear in educational institutions
Baby Creysi maintains lead with strong distribution network
Digital-first retailers attract budget-conscious consumers
Chart 13 Digital-First Players Intensify Price Pressure in Mexico’s Childrenswear Landscape
Specialist stores lead childrenswear distribution by serving top international brands
Key e-commerce players compete on speed and convenience
Resale market growth driven by demand for affordable and sustainable options
Zara Kids mitigates supply chain risk through diversified sourcing
Chart 14 Inditex’s Zara Kids Navigates Tariffs and Slower Demand in Mexico
Apparel Accessories in Mexico
KEY DATA FINDINGS
Affordable accessories offer budget-friendly personalisation to support sales
Chart 15 Key Trends 2025
Rising disposable income fuels growth in apparel accessories
Belts remain largest, scarves grow faster
Other apparel accessories drive dynamic growth
Weather volatility and health awareness drive functional accessory demand
Sports caps gain popularity amid streetwear and cultural influences
Digital resale platforms reshape accessory consumption
Chart 16 Sustainable Habits and Retro Trends Fuel Troquer’s Expansion
Fashion Choice Pte Ltd and Hermès de Paris Mexico SA de CV lead the category
Strategic shifts and emerging opportunities
Non-grocery retailers drive sales through diverse channels
Chart 17 Analyst Insight
Apparel accessories sees rising e-commerce adoption
Changing lifestyles shape apparel accessories
Troquer sets the standard for luxury resale in Mexico
Julio SA emerges as a key player in apparel accessories
Chart 18 Local Production and Omnichannel Strategy Drive Julio’s Growth in Accessories
Menswear in Mexico
KEY DATA FINDINGS
Domestic production and local brands drive menswear recovery
Chart 19 Key Trends 2025
Domestic production drives recovery in menswear sales
Men's outerwear dominates sales
Market polarisation fuels the rise of resale and the struggle of the premium segment
Chart 20 Circular Fashion for Men Gains Traction with Vopero
Fast fashion sets the pace in Mexico’s menswear market
Global brands, local styles
Chart 21 Analyst Insight
Sustainability and streetwear shape future trends
Leading brands benefit from strategic partnerships
Inditex, Industria de Diseño Textil SA benefits from offering different brands to suit all needs
Apparel and footwear specialists drive menswear sales
Retail e-commerce gains traction in menswear
Vopero shows the business potential of circular fashion
Shein’s local strategy offsets rising tariff costs
Chart 22 Shein Launches 2025 Pop-Up Tour to Engage Mexican Consumers
Womenswear in Mexico
KEY DATA FINDINGS
Womenswear growth driven by young population and rising incomes
Chart 23 Key Trends 2025
US reciprocal tariffs threaten recent nearshoring momentum
Government targets cheap imports to protect local industry
Sustainability concerns drive consumer demand for second-hand fashion
Price and sustainability to drive growth in second-hand market
Chart 24 Second-Hand Fashion Propelled by Lower Prices and Appeal of Unique Items
Consumers shift online for convenience and variety
Chart 25 Analyst Insight
Strong brand portfolios and retail footprint help leading players maintain share
Specialist stores attract trend-focussed young consumers and families
Vestuá empowers consumers with affordable pre-owned apparel platform
Chart 26 Affordable Circular Fashion Gains Traction with Vestuá Mexico
Liverpool and Shein lead e-commerce channel expansion
Shein’s local shipping strategy offsets rising tariff costs
Chart 27 Discount Events and Local Shipping Drive Shein’s Resilience in Mexico
Jeans in Mexico
KEY DATA FINDINGS
Import tariffs boost local denim producers competitive position
Chart 28 Key Trends 2025
Domestic producers benefit from tariffs and taxes
Chart 29 Local Jeans Brands Set New Standards for Reliability and Price in Mexico
Resale and rental gain relevance
Market polarisation drives local brands' success
Economy and standard jeans lead demand
Sustainability shapes brand perception in jeans
E-commerce expands jeans opportunities
Levi retains lead while competitors capitalise on tariffs
Stable competitive landscape with opportunities for local brands
Apparel and footwear specialists drive jeans sales
Retail e-commerce gains traction with a sustainability focus
Chart 30 Analyst Insight
Local production and tariffs boost domestic jeans sales
Chart 31 Local Manufacturing Drives Oggi’s Growth in Mexican Jeans
Sustainability drives growth in second-hand jeans
Chart 32 Affordable Fashion Meets Sustainability at Second Chance
Hosiery in Mexico
KEY DATA FINDINGS
Fragmented market and cautions spending limit hosiery growth
Chart 33 Key Trends 2025
Digital-native brands capture share with affordable options
Non-sheer hosiery sees strongest sales with steady demand
Market polarisation drives value sales growth through affordability
Active lifestyles drive demand for technical hosiery
Physical retail remains central to hosiery purchases
Import taxes shift demand toward local hosiery
Fragmented market with leading players maintaining share
Apparel and footwear specialists drive hosiery sales
Chart 34 Analyst Insight
Informal market gains relevance with competitive pricing
E-commerce plays a role with growing popularity
Direct-to-consumer brands gain ground with innovative designs
Footwear in Mexico
KEY DATA FINDINGS
Cheap imports and government tariffs reshape domestic footwear market
Chart 35 Key Trends 2025
Government initiatives revitalise local footwear production
Women's footwear maintains largest share
Technology adoption drives footwear industry competitiveness
Chart 36 CICEG Combines Technology and Tradition to Boost Mexican Footwear Competitiveness
Government initiatives and technology drive recovery and growth
Chart 37 Plan Mexico Reshapes the Future of Footwear
Women's footwear expected to remain the largest category, with men's footwear growing faster
Sustainability gains importance in footwear
Top domestic players maintain leadership amidst challenges
Footwear specialists lead sales with strong brand loyalty
Retail e-commerce grows with technology and social media
AI gains strategic importance at SAPICA
Chart 38 Analyst Insight
Sportswear in Mexico
KEY DATA FINDINGS
Rise of athleisure fuels versatile lifestyle trends
Chart 39 Key Trends 2025
Global brands lead despite economic caution
Women’s active lifestyle participation fuels sportswear growth
Market polarisation slows overall sportswear’s value growth
Premiumisation to drive demand for exclusive fitness lifestyle products
AI innovations enhance shopping experience with virtual try-ons and loyalty programmes
Social media platforms amplify athleisure trend among Mexican consumers
adidas leads sportswear with exclusive partnerships and cultural collections
Mismatch in distribution strategy weakens Nike’s market position
Local brands grow by embracing authenticity and sustainability
Exclusive partnerships strengthen appeal of specialist stores
Chart 40 Analyst Insight
Young consumers drive e-commerce growth through social commerce platforms
Nike combines product innovation with digital consumer engagement
MAJA Sportswear expands rapidly by combining local culture and affordable pricing
Chart 41 Mexican Activewear Brand MAJA Set to Reach 90 Stores by Year-End
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Apparel and Footwear
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- Baby and Toddler Wear
- Boys' Apparel
- Girls' Apparel
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- Belts
- Gloves
- Hats/Caps
- Scarves
- Ties
- Other Apparel Accessories
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- Men's Nightwear
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- Economy Men's Jeans
- Standard Men's Jeans
- Premium Men's Jeans
- Super Premium Men's Jeans
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- Men's Jackets and Coats
- Men's Jumpers
- Men's Shirts
- Men's Shorts and Trousers
- Men's Suits
- Men's Tops
- Other Men's Outerwear
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- Men's Swimwear
- Men's Underwear
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- Women's Nightwear
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- Economy Women's Jeans
- Standard Women's Jeans
- Premium Women's Jeans
- Super Premium Women's Jeans
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- Women's Dresses
- Women's Jackets and Coats
- Women's Jumpers
- Women's Leggings
- Women's Shirts and Blouses
- Women's Shorts and Trousers
- Women's Skirts
- Women's Suits
- Women's Tops
- Other Women's Outerwear
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- Women's Swimwear
- Women's Underwear
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- Nightwear
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- Economy Jeans
- Standard Jeans
- Premium Jeans
- Super Premium Jeans
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- Dresses
- Jackets and Coats
- Jumpers
- Leggings
- Shirts and Blouses
- Shorts and Trousers
- Skirts
- Suits
- Tops
- Other Outerwear
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- Swimwear
- Underwear
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- Sheer Hosiery
- Non-Sheer Hosiery
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- Children's Footwear
- Men's Footwear
- Women's Footwear
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- Performance Apparel
- Outdoor Apparel
- Sports-inspired Apparel
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- Performance Footwear
- Outdoor Footwear
- Sports-inspired Footwear
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Apparel and Footwear
Apparel is the aggregation of clothing and footwear. This dataset covers retail sales of apparel through both store-based retailers and non-store retailers. Excludes black market sales (i.e. untaxed, generated within informal retailing)and duty free sales (travel retail). Items must be new when sold to the consumer; second-hand/used items are excluded. Antique and/or vintage clothing and footwear is also excluded.
See all of our definitions
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This report originates from Passport, our Apparel and Footwear research and analysis database.
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