PROSPECTS AND OPPORTUNITIES
Healthy outlook for dog food as nutritional demands rise
Dog food value sales in Greece are expected to witness steady growth over the forecast period. Greek pet owners are increasingly viewing their dogs as family members, and this trend will drive further interest in healthier dog foods.
Retail e-commerce development to support category growth
Over the past few years, online shopping has witnessed significant growth in Greece, driven by increased digital adoption, improved logistics, and the convenience it offers consumers. The COVID-19 pandemic accelerated this trend, pushing more Greek consumers to explore and embrace e-commerce for everyday needs, including pet food and supplies.
Personalised dog food offers a new area of innovation
Homemade dog food and personalised recipes and nutrition plans are a growing trend in Greece. There are stores that cook for dogs and make a personalised diet plans according to the needs of each dog.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Greece?
- Which are the leading brands in Dog Food in Greece?
- How are products distributed in Dog Food in Greece?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Greece - Category analysis
KEY DATA FINDINGS
Greeks seek nutritional balance to support their dog’s health
Multinationals hold lead in dog food
Pet shops are preferred channel for dog food
Healthy outlook for dog food as nutritional demands rise
Retail e-commerce development to support category growth
Personalised dog food offers a new area of innovation
Pet Care in Greece - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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