PROSPECTS AND OPPORTUNITIES
Premiumisation and targeted nutrition are set to drive growth in dog food
Over the forecast period, dog food sales are projected to grow in both volume and value terms. This growth will be aided by declining inflation and stabilising prices, which will enhance consumers’ purchasing power and enable greater investment in their pets’ health and wellbeing.
Retail e-commerce offers dog food companies opportunities for growth
Sales of dog food through retail e-commerce is expected to experience steady growth across the forecast period, with the online channel creating significant opportunities for pet food businesses. Consumers are increasingly turning to online platforms due to their convenience, time efficiency, and the wider product selection available.
Innovations will focus on natural ingredients and alternative protein sources
Innovations across the forecast period are expected to focus on natural and quality ingredients. An increasing number of dog owners are opting for products formulated without preservatives or artificial additives.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Italy?
- Which are the leading brands in Dog Food in Italy?
- How are products distributed in Dog Food in Italy?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Italy - Category analysis
KEY DATA FINDINGS
Premiumisation and personalisation drive growth amid economic pressures
Leading players focus on innovation, sustainability and specialised nutrition
Pet shops and superstores hold a stable lead while hypermarkets record growth
Premiumisation and targeted nutrition are set to drive growth in dog food
Retail e-commerce offers dog food companies opportunities for growth
Innovations will focus on natural ingredients and alternative protein sources
Pet Care in Italy - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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