PROSPECTS AND OPPORTUNITIES
Growth predicted for dog food, driven by increasing dog population and premiumisation
Dog ownership in Belgium is likely to continue growing over the forecast period, driving both current value and volume growth. Dogs have become increasingly popular due to lifestyle changes, urbanisation, and evolving family dynamics leading more Belgians to select dogs as companions.
Specialist online retailers will become increasingly popular in the coming years
Specialist online pet retailers, such as Zooplus, will continue to drive category growth due to an extensive product range, competitive pricing, subscription-based services, and convenient home delivery. Such online platforms are increasingly favoured by busy, digitally savvy pet owners, particularly in urban areas.
Functional dog foods and treats set to emerge as key growth drivers
Functional products addressing specific health concerns, such as joint stiffness in older dogs, digestive sensitivities, allergies, or dental care, are set to emerge as key growth drivers. Belgium is particularly receptive to these innovations, motivated by a high level of pet humanisation and an informed consumer base that prioritises preventive care.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Belgium?
- Which are the leading brands in Dog Food in Belgium?
- How are products distributed in Dog Food in Belgium?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Belgium - Category analysis
KEY DATA FINDINGS
Current value growth driven by premiumisation as humanisation trend continues apace
Mars remains category leader with a robust product portfolio
Supermarkets loses some share to e-commerce in 2025
Growth predicted for dog food, driven by increasing dog population and premiumisation
Specialist online retailers will become increasingly popular in the coming years
Functional dog foods and treats set to emerge as key growth drivers
Pet Care in Belgium - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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