Sales of dog food in Norway are expected to continue growing steadily in constant value terms (at 2025 prices) over the forecast period. This will be underpinned by the ongoing trend of pet humanisation, which is driving increased demand for higher-quality, health-oriented products.
The development of e-commerce in Norway’s dog food market is characterised by a steady shift towards digital platforms, supported by the country’s advanced internet infrastructure and a population that values convenience. An increasing number of Norwegian pet owners are turning to online channels for their regular pet care needs, attracted by the ease of home delivery, broader product availability, and flexible ordering options.
Product innovation will remain a key growth driver in Norway’s dog food market, as brands respond to shifting consumer expectations around health, quality, and the emotional bond between pets and their owners. Pet owners are seeking more than just basic nutrition, prompting brands to develop new product formats, natural recipes, and targeted solutions for specific dietary needs and life stages.
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Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Dog Food
This report originates from Passport, our Dog Food research and analysis database.
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