PROSPECTS AND OPPORTUNITIES
Continued steady growth, fuelled by health and humanisation
Sales of dog food in Norway are expected to continue growing steadily in constant value terms (at 2025 prices) over the forecast period. This will be underpinned by the ongoing trend of pet humanisation, which is driving increased demand for higher-quality, health-oriented products.
E-commerce will continue to expand
The development of e-commerce in Norway’s dog food market is characterised by a steady shift towards digital platforms, supported by the country’s advanced internet infrastructure and a population that values convenience. An increasing number of Norwegian pet owners are turning to online channels for their regular pet care needs, attracted by the ease of home delivery, broader product availability, and flexible ordering options.
Innovation will remain key growth driver as diets become increasingly personalised
Product innovation will remain a key growth driver in Norway’s dog food market, as brands respond to shifting consumer expectations around health, quality, and the emotional bond between pets and their owners. Pet owners are seeking more than just basic nutrition, prompting brands to develop new product formats, natural recipes, and targeted solutions for specific dietary needs and life stages.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Norway?
- Which are the leading brands in Dog Food in Norway?
- How are products distributed in Dog Food in Norway?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Norway - Category analysis
KEY DATA FINDINGS
Premium dog food drives growth
Royal Canin holds sway while Dogman gains ground
Specialist retailers remain dominant
Continued steady growth, fuelled by health and humanisation
E-commerce will continue to expand
Innovation will remain key growth driver as diets become increasingly personalised
Pet Care in Norway - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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