PROSPECTS AND OPPORTUNITIES
Positive growth expected, with economy options set to remain popular
Dog food is expected to maintain positive sales over the forecast period, in both value and volume terms, and at slightly stronger rates of growth. This performance will be underpinned by baseline demand in accordance with the dog population, which is expected to increase over the coming years — despite dogs not being as popular as pets compared to cats.
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Retail e-commerce may struggle to create stronger dog food sales, due to consumers’ price-sensitivity about this product. Online platforms often come with additional costs, such as shipping fees, making them less attractive compared to more affordable in-store options.
Discounts will remain key to attracting sales of dog food
Considering the economic climate and the position of dogs in Morocco, it will be increasingly important for players and brands to offer discounts in order to attract sales of dog food. It is unlikely that manufacturers will be able to apply price increases, instead they will reduce their margins by keeping prices as low as possible, with sporadic price discounts and offers to boost volume sales.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Morocco report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Morocco?
- Which are the leading brands in Dog Food in Morocco?
- How are products distributed in Dog Food in Morocco?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Morocco - Category analysis
KEY DATA FINDINGS
Dog food achieves postive growth, albeit sales remain tempered by lower spending on dogs compared to cats
Copag Animalerie maintains lead thanks to offer of economy Aydi brand
Pet stores remain the the strongest channel, while dog food sold through farm stores gains popularity
Positive growth expected, with economy options set to remain popular
Retail e-commerce may struggle to create stronger sales due to more cost-effective options
Discounts will remain key to attracting sales of dog food
Pet Care in Morocco - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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