PROSPECTS AND OPPORTUNITIES
Further value growth over forecast period
Dog food will continue to register healthy constant value growth. There is significant room for further growth, as most dog owners still feed their dogs with non-prepared food.
E-commerce registers healthy value growth
E-commerce will register healthy growth over the forecast period, as consumers appreciate the convenience. This will be evident across both larger retail chains, as well as smaller operations.
Continuing innovation, aligned with increasing humanisation
Dog food innovations will be focused on healthier foods and influenced by the overall humanisation of pets. Trends will include offering a higher percentage of meat, with terms such as “cooked” rather than “produced” being used in messaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Bulgaria?
- Which are the leading brands in Dog Food in Bulgaria?
- How are products distributed in Dog Food in Bulgaria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Bulgaria - Category analysis
KEY DATA FINDINGS
Dry food acccounts for most value sales, but wet food registers higher value growth
Nestlé steals top spot from Mars
Pet shops and superstores continue to lead distribution
Further value growth over forecast period
E-commerce registers healthy value growth
Continuing innovation, aligned with increasing humanisation
Pet Care in Bulgaria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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