PROSPECTS AND OPPORTUNITIES
Premiumisation and health-driven trends to support steady growth
Sales of dog food are forecast to continue rising steadily over the forecast period to 2030. The market is stabilising compared to the more volatile post-pandemic period, with the economic slowdown encouraging consumers to trade up to mid-to-premium products rather than focus solely on low-cost options.
E-commerce expansion to reshape shopping behaviour
While New Zealand’s e-commerce market for pet care remains small by global standards, it is poised for steady growth, supported by improvements in delivery services and digital incentives. Major retailers like Foodstuffs and Woolworths are investing heavily in optimising their online platforms.
Innovation focused on natural and personalised nutrition
Innovation in the dog food market is increasingly centred around providing premium, natural, and customisable nutrition options. Consumers are demanding healthier products featuring raw, organic and minimally processed ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in New Zealand?
- Which are the leading brands in Dog Food in New Zealand?
- How are products distributed in Dog Food in New Zealand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in New Zealand - Category analysis
KEY DATA FINDINGS
Premiumisation and supply shifts drive steady market growth
Competitive landscape shaped by premium positioning and wet food growth
Shift towards specialist channels and e-commerce diversification
Premiumisation and health-driven trends to support steady growth
E-commerce expansion to reshape shopping behaviour
Innovation focused on natural and personalised nutrition
Pet Care in New Zealand - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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