PROSPECTS AND OPPORTUNITIES
Stabilising inflation and improved affordability will sustain growth
Sales of dog food are expected to rise over the forecast period. Growth will be supported by continued moderation in inflation and greater affordability of prepared food, particularly for households transitioning away from homemade diets.
E-commerce will deepen household reach and improve access
E-commerce is forecast to be the fastest-growing channel for dog food. Its expansion is supported by broader digital adoption and improved logistics infrastructure, enabling delivery to households across urban and rural regions.
Innovation to target both price sensitivity and personalisation
Innovation is expected to play a key role in category development. For price-sensitive consumers, the availability of economy dry food in bulk remains an effective gateway into commercial feeding.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Romania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Romania?
- Which are the leading brands in Dog Food in Romania?
- How are products distributed in Dog Food in Romania?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Romania - Category analysis
KEY DATA FINDINGS
Economic stabilisation and adoption trends support value recovery
Mars Romania retains leadership while Nestlé and premium brands gain ground
Modern grocery and specialist retailers dominate, but e-commerce surges
Stabilising inflation and improved affordability will sustain growth
E-commerce will deepen household reach and improve access
Innovation to target both price sensitivity and personalisation
Pet Care in Romania - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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