PROSPECTS AND OPPORTUNITIES
Health and nutrition concerns to drive continued premiumisation and expansion of supplements
Value sales of dog food are expected to rise during the forecast period. The search for high-quality, health-focused products will remain a key driver of growth.
E-commerce poised for further expansion as price-savvy and younger consumers lead adoption
E-commerce is expected to maintain strong momentum over the forecast period. The channel’s appeal lies in its convenience and competitive pricing, as well as its alignment with the habits of younger generations who are accustomed to online shopping.
Innovation to focus on protein sources and sustainable packaging solutions
Innovation is expected to play a key role in the evolution of the dog food category. Manufacturers are reformulating products to include higher levels of protein from both traditional (meat, fish, egg) and alternative sources, such as insect flour, fish by-products, and even hydrolysed feather meal.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Portugal?
- Which are the leading brands in Dog Food in Portugal?
- How are products distributed in Dog Food in Portugal?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Portugal - Category analysis
KEY DATA FINDINGS
Ongoing premiumisation and demand for natural, locally sourced ingredients support growth in dog food
Mars Inc maintains leadership, while PetMaxi emerges as a key domestic innovator
Supermarkets remain dominant, but e-commerce grows due to price transparency and convenience
Health and nutrition concerns to drive continued premiumisation and expansion of supplements
E-commerce poised for further expansion as price-savvy and younger consumers lead adoption
Innovation to focus on protein sources and sustainable packaging solutions
Pet Care in Portugal - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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