PROSPECTS AND OPPORTUNITIES
Premium segment set to remain the most dynamic as owners become more discerning
Dog food sales are expected to continue recording dynamic growth over the forecast period, driven by a steady increase in the dog population. The high cost of living and economic uncertainty have led to a significant decline in Thailand’s birth rate, reaching its lowest level in 70 years in 2024.
E-commerce and pet shops and superstores set for further gains
Hypermarkets and pet shops and superstores will likely remain the leading distribution channels for dog food over the forecast period. Hypermarkets will likely continue to benefit from the convenience factor, with owners often buying their supply of dog food alongside their weekly grocery shopping.
Mid-priced and premium brands set to go head to head
Local mid-priced and premium dog food brands are leading the way in terms of innovations and new product launches for dog food in Thailand. Given the ongoing impact of high living costs and economic uncertainty, consumer confidence and purchasing power remain critical concerns for manufacturers when introducing new innovations.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Thailand?
- Which are the leading brands in Dog Food in Thailand?
- How are products distributed in Dog Food in Thailand?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Thailand - Category analysis
KEY DATA FINDINGS
Owners dig deep to ensure their companions get the best dog food
Premiumisation trend puts pressure on leading players
Pet shops and e-commerce playing a central role in the growth of dog food
Premium segment set to remain the most dynamic as owners become more discerning
E-commerce and pet shops and superstores set for further gains
Mid-priced and premium brands set to go head to head
Pet Care in Thailand - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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