PROSPECTS AND OPPORTUNITIES
Negative volume trend in dog food set to continue
Over the next five years, the population of dogs in Japan is expected to continue its declining trend. While the overall number of households in the country is projected to increase until around 2030, the percentage of households owning a dog has been steadily decreasing, with no sign of this abating.
Expansion of frozen dog food
In recent years, the demand for frozen pet food has seen significant growth in Japan, particularly in dog food. While the options for frozen cat food remain limited, the variety of frozen dog food products has been expanding, attracting considerable attention from both consumers and players.
Royal Canin’s sales restrictions likely to impact therapeutic dog food
In October 2024, Royal Canin implemented a significant change in its distribution strategy for products for therapeutic diets in Japan. These specialised pet foods are no longer available in stores without an attached veterinary clinic, or from uncertified online shops.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Japan?
- Which are the leading brands in Dog Food in Japan?
- How are products distributed in Dog Food in Japan?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Japan - Category analysis
KEY DATA FINDINGS
Decline in the dog population continues, thus impacting sales of dog food
Players respond to consumer demands
Trend towards smaller pack sizes continues, as does the trend towards online sales
Negative volume trend in dog food set to continue
Expansion of frozen dog food
Royal Canin’s sales restrictions likely to impact therapeutic dog food
Pet Care in Japan - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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