PROSPECTS AND OPPORTUNITIES
Humanisation trend will drive wet food sales over the forecast period
The decline in the large dog population is anticipated to negatively affect dog food volume sales over the forecast period, particularly dry food.
E-commerce will increasingly challenge supermarkets in the coming years
As digital trends accelerate and more Spaniards adopt hybrid shopping habits, e-commerce is anticipated to capture an increasingly larger share of dog food distribution, threatening the leading position of supermarkets. Online platforms (Iskaypet, including Kiwoko and Tienda Animal, Zooplus, Miscota, and PiensoyMascotas) are expected to broaden their offerings, with a growing focus on personalised approaches gaining popularity.
Further developments anticipated in therapeutic dog food
Premium therapeutic dog food is anticipated to remain one of the most dynamic product areas in dog food. Pet owners are increasingly prioritising their dogs' health, particularly by seeking veterinary care for specific health issues.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Spain?
- Which are the leading brands in Dog Food in Spain?
- How are products distributed in Dog Food in Spain?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Spain - Category analysis
KEY DATA FINDINGS
Current value growth is supported by high prices in 2025
Agrolimen maintains its lead in dog food thanks to broad portfolio
Supermarkets faces increased competition from discounters
Humanisation trend will drive wet food sales over the forecast period
E-commerce will increasingly challenge supermarkets in the coming years
Further developments anticipated in therapeutic dog food
Pet Care in Spain - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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