PROSPECTS AND OPPORTUNITIES
A shift towards premium food with functional benefits is expected to support growth
Sales of dog food are projected to continue rising in value terms over the forecast period. This growth will be supported by a steadily increasing dog population, albeit with low year-on-year growth, driven primarily by small to medium-sized breeds.
Subscription services and delivery options will continue to support sales through retail e-commerce
Sales of dog food through retail e-commerce is expected to continue growing steadily over the forecast period, although at a more moderate mid-single-digit annual rate. Consumers are increasingly drawn to the benefits of online shopping, including subscription services, broader and more easily comparable product ranges, and the growing availability of free shipping and expedited delivery options such as same- or next-day service.
Health is set to shape product innovation, with free-from recipes and human grade ingredients being key
As economic conditions continue to improve over the forecast period, consumers are expected to be more willing to invest in their pets’ health and wellbeing. This trend will likely support the growing demand for premium treats and snacks, as well as foods with added health benefits and functional properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Austria?
- Which are the leading brands in Dog Food in Austria?
- How are products distributed in Dog Food in Austria?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Austria - Category analysis
KEY DATA FINDINGS
Premiumisation, health benefits and the rising dog population supports value growth
Vitakraft Pet Care records a strong performance offering health-focused dog treats
Pet shops and superstores lead distrubution as consumers appreciate additional in-person services
A shift towards premium food with functional benefits is expected to support growth
Subscription services and delivery options will continue to support sales through retail e-commerce
Health is set to shape product innovation, with free-from recipes and human grade ingredients being key
Pet Care in Austria - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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