PROSPECTS AND OPPORTUNITIES
Constant value sales will rebound strongly in 2026
Having declined in 2025, retail constant value sales of dog food will rebound strongly in 2026 but slightly underperform in terms of growth during the forecast period as a whole vis-à-vis the review period. During the forecast period, Hungary’s dog food market will see an increasing focus on personalised nutrition and functional benefits, especially for small dogs.
Social media will grow in importance as a marketing tool
Dog food will continue to see channel shifts in distribution, especially with regard to discounters, which have responded well to market changes, as well as pet shops and superstores. E-commerce value sales will also experience growth, with digital platforms becoming more influential in dog food choices.
Sustainability, functionality and alternative proteins will grow in prominence
Sustainability, functional health benefits and alternative proteins will also grow in popularity during the forecast period. Environmentally conscious pet owners will drive demand for insect-based offerings, such as Trixie Insect Hearts and Green Petfood InsectDog, and plant-based proteins like BugBell vegan food and Dokas vegan treats as alternatives to traditional protein sources.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Hungary?
- Which are the leading brands in Dog Food in Hungary?
- How are products distributed in Dog Food in Hungary?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Hungary - Category analysis
KEY DATA FINDINGS
Shift to small dogs drives decline in retail volume sales
Private label leads in a fragmented competitive landscapre
Discounters continue to gain retail value share at the expense of hypermarkets
Constant value sales will rebound strongly in 2026
Social media will grow in importance as a marketing tool
Sustainability, functionality and alternative proteins will grow in prominence
Pet Care in Hungary - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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