PROSPECTS AND OPPORTUNITIES
Steady growth ahead: Premiumisation and innovation to drive future sales of dog food
The humanisation of pets is expected to be the key growth driver of dog food in Australia over the forecast period, reinforcing the trend of premiumisation. An increasing number of Australians now see their dogs as part of the family, prioritising their health and wellbeing much like they would for themselves.
Freeze-dried technology to drive innovation in dry dog food
An increasing number of Australian pet owners are looking for the benefits of raw feeding without the inconvenience. Freeze-dried, along with air-dried, dog food is gaining popularity as a convenient and nutritious alternative to traditional kibble.
The evolution of e-commerce within dog food
E-commerce is set to play a larger role in the distribution of dry dog food in Australia over the forecast period as technology advances and shopping habits shift. Online platforms are expanding their offerings, providing exclusive premium brands, personalised recommendations, and subscription services that ensure convenience for pet owners.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Australia?
- Which are the leading brands in Dog Food in Australia?
- How are products distributed in Dog Food in Australia?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Australia - Category analysis
KEY DATA FINDINGS
Minimal growth for dog food amid economic and demographic shifts
Mars retains lead, while private label grows
Supermarkets drives distribution, but e-commerce gains further share
Steady growth ahead: Premiumisation and innovation to drive future sales of dog food
Freeze-dried technology to drive innovation in dry dog food
The evolution of e-commerce within dog food
Pet Care in Australia - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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