PROSPECTS AND OPPORTUNITIES
Premiumisation/personalisation, humanisation, and sustainability set to be rising trends
Sales of dog food will maintain a positive trajectory over the forecast period, driven by baseline demand due to the large dog population, in addition to ongoing and rising trends. Such trends include premiumisation/personalisation (e.
Ever-expanding e-commerce channel set to maintain its strength and grow in share
Retail e-commerce is expected to continue to expand over the forecast period, gaining in strength and share. Indeed, due to the popularity of e-commerce, other retailers are finding it hard to compete — especially in light of the wides ranges of products and attractive prices which online platforms offer, along with the convenience of home delivery.
Could supplements for pets become the next big thing?
Pet healthcare, which includes supplements for pets, has seen robust value growth in the review period. Whilst sales have fallen in light of consumers’ price-sensitivity, a more positive trajectory is expected over the coming years — albeit at lower, more stable levels.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Poland?
- Which are the leading brands in Dog Food in Poland?
- How are products distributed in Dog Food in Poland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Poland - Category analysis
KEY DATA FINDINGS
Positive sales for dog food, supported by large dog population and the appeal of economy dry dog food
Mars holds onto its top place as private labels are on the rise
E-commerce maintains its leading distribution share, while discounters also rise
Premiumisation/personalisation, humanisation, and sustainability set to be rising trends
Ever-expanding e-commerce channel set to maintain its strength and grow in share
Could supplements for pets become the next big thing?
Pet Care in Poland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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