PROSPECTS AND OPPORTUNITIES
More owners expected to shift to the convenience of prepared dog food
In the Philippines it is common for dog owners to feed their pets table scraps. Hence, the use of prepared dog food is therefore relatively low in the country, with only 10% of dog owners using prepared dog food in 2025.
Online sales of dog food set to continue rising as trust issues are addressed
With the continued growth of online shopping in the Philippines, it is expected that e-commerce will continue to gain share in dog food over the forecast period. Although physical retailers such as pet shops and superstores and supermarkets are still expected to lead sales, online dog food sales are set to continue rising as Filipinos shift to digital purchasing for convenience.
Urbanisation and pet humanisation trends should support demand for dog food
Dog food in the Philippines is expected to see strong growth in value and retail volume terms over the forecast period, supported by the growing dog population. Dogs are the preferred pet in the Philippines, with small dog breeds by far the most popular choice among locals.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Philippines?
- Which are the leading brands in Dog Food in Philippines?
- How are products distributed in Dog Food in Philippines?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in the Philippines - Category analysis
KEY DATA FINDINGS
Polarisation seen in dog food as premium and economy options see dynamic growth
Pedigree remains on top but loses share due to polarisation of demand
Pet shops and superstores remains the key distribution channel for dog food
More owners expected to shift to the convenience of prepared dog food
Online sales of dog food set to continue rising as trust issues are addressed
Urbanisation and pet humanisation trends should support demand for dog food
Pet Care in the Philippines - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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