PROSPECTS AND OPPORTUNITIES
Functionality and naturality emerge as key differentiators
Although dog food is expected to see steady value growth over the forecast period, volume gains are likely to be modest due to shifts in pet ownership patterns. As urbanisation intensifies, Brazilian households are increasingly characterised by smaller living spaces and lower fertility rates.
E-commerce to benefit from price, convenience and digital integration
E-commerce is expected to gain further relevance in the distribution of dog food in Brazil during the forecast period, supported by consumers’ growing preference for convenience and cost savings. The rising adoption of mobile apps has simplified the process of purchasing pet products online, while also expanding functionality through scheduling features for grooming and veterinary services.
Food toppers and functional treats drive innovation in dog care
The pet humanisation trend will continue to shape innovation in dog food over the coming years, with new product formats and functionalities driving consumer interest. Although natural packaged food has not yet achieved widespread popularity – largely due to its higher price point and limited convenience – adjacent innovations have found greater traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Brazil?
- Which are the leading brands in Dog Food in Brazil?
- How are products distributed in Dog Food in Brazil?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Brazil - Category analysis
KEY DATA FINDINGS
Pet humanisation drives demand despite economic headwinds
Mid-priced tier faces rising competition and innovation pressures
E-commerce gains ground through price incentives and convenience
Functionality and naturality emerge as key differentiators
E-commerce to benefit from price, convenience and digital integration
Food toppers and functional treats drive innovation in dog care
Pet Care in Brazil - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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