PROSPECTS AND OPPORTUNITIES
Premiumisation set to further drive dog food sales in the UK
While overall demand for dog food in the UK is set to remain stable over the forecast period, value growth will be largely driven by premiumisation, as consumers increasingly opt for high-quality products. While the value of dog food will be propelled by this trend, economy dog food options are expected to continue their decline.
Digital transformation in dog food driven by convenience and customisation
E-commerce platforms provide convenience and accessibility, allowing dog owners to easily browse and buy products from the comfort of their homes. However, brands are expected to maintain a focus on omnichannel strategies, integrating both online and offline channels to enhance customer experience and loyalty.
Fresh, ethical and premium offerings set to lead future growth and innovation
Future growth of dog food in the UK is set to be driven by innovation, particularly in fresh food. As consumers become more mindful of the ingredients in their own food, this awareness is increasingly influencing their choices for their pets' diets.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in United Kingdom?
- Which are the leading brands in Dog Food in United Kingdom?
- How are products distributed in Dog Food in United Kingdom?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in the United Kingdom - Category analysis
KEY DATA FINDINGS
Dog food’s stability and premium shift amid financial pressures
Competitive shifts among leading dog food brands
E-commerce continues to transform dog food distribution in 2025
Premiumisation set to further drive dog food sales in the UK
Digital transformation in dog food driven by convenience and customisation
Fresh, ethical and premium offerings set to lead future growth and innovation
Pet Care in the United Kingdom - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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