PROSPECTS AND OPPORTUNITIES
Pet humanisation trend to fuel strong growth in dog food
Dog food in Denmark is projected to post moderate volume and value growth over the forecast period, driven primarily by the consumers' willingness to invest in premium and functional products that support pet health and well-being. The trend towards pet humanisation has led to rising demand for high-quality, specialised dog food options, including those that address specific dietary needs or health concerns.
Retail e-commerce to remain a key growth driver
Retail e-commerce is set to remain a key growth driver in Denmark's dog food category over the forecast period. While the post-pandemic return to in-store shopping has tempered some of the rapid online gains, digital channels continue to expand due to their convenience, broad product selection, and competitive pricing.
Innovation to centre on health, sustainability and novelty
Innovations in dog food will support category development, with dog food brands introducing products that align with consumer demands for health, sustainability, and novelty. For example: Vafo Praha's Brit Premium by Nature has launched the Happy Snacks line, featuring semi-moist treats enriched with collagen for joint health and antioxidant-rich herbs for overall wellness.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Denmark?
- Which are the leading brands in Dog Food in Denmark?
- How are products distributed in Dog Food in Denmark?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Denmark - Category analysis
KEY DATA FINDINGS
Premiumisation is key driver in dog food category
Mars Danmark A/S remains the leading player
Retail e-commerce edges into leading position over pet specialists
Pet humanisation trend to fuel strong growth in dog food
Retail e-commerce to remain a key growth driver
Innovation to centre on health, sustainability and novelty
Pet Care in Denmark - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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