PROSPECTS AND OPPORTUNITIES
Functional and natural dog food to fuel long-term value growth
Sales of dog food in Sweden are expected to rise steadily in value terms over the forecast period, supported by growing consumer interest in health-enhancing and responsibly produced products. Functional benefits such as joint support, digestive health, skin and coat improvement, and immune support are becoming increasingly important in purchase decisions, prompting innovation in formulations.
E-commerce to drive convenience and customisation in a health-conscious market
E-commerce is projected to remain the most dynamic channel for dog food over the forecast period, as Swedish consumers increasingly prioritise ease, flexibility, and digital discovery. Online platforms are well positioned to support Sweden’s high digital adoption rates, offering features such as tailored product recommendations, loyalty incentives, auto-replenishment services, and access to niche or limited-edition products.
Innovation highlights Swedish heritage, natural ingredients, and functional benefits
Innovation in dog food in Sweden is increasingly shaped by local heritage, clean nutrition, and the emotional connection between pet and owner. A key area of development is the treats segment, where functional formats — such as calming chews, dental sticks, and protein-rich snacks with added supplements — are gaining traction.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Sweden?
- Which are the leading brands in Dog Food in Sweden?
- How are products distributed in Dog Food in Sweden?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Sweden - Category analysis
KEY DATA FINDINGS
Premiumisation and tailored nutrition continue to shape consumer choices
Mars maintains leadership, while VAFO accelerates growth through natural innovation
Pet specialists dominate while hypermarkets emerge as fast-growing channels
Functional and natural dog food to fuel long-term value growth
E-commerce to drive convenience and customisation in a health-conscious market
Innovation highlights Swedish heritage, natural ingredients, and functional benefits
Pet Care in Sweden - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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