PROSPECTS AND OPPORTUNITIES
Managing slower growth in the local dog population
As Germany’s dog population stabilises after several years of growth, dog food is entering a new phase. With fewer new dog owners entering the category, volume-based growth is likely to slow towards the end of the forecast period.
Maturing e-commerce set to have major impact on distribution
While e-commerce growth has eased from its pandemic-era surge, it remains an essential part of the distribution landscape. Dog food brands now face a more balanced environment where consumers are dividing their purchases between online and physical channels.
Health, customisation, and sustainability to continue to drive innovation
Innovation remains the most dynamic area of opportunity. Driven by the pet humanisation trend, German consumers will increasingly seek dog food that reflects their own values, with a focus on health-conscious options, ethical production, and environmental impact.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Germany?
- Which are the leading brands in Dog Food in Germany?
- How are products distributed in Dog Food in Germany?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Germany - Category analysis
KEY DATA FINDINGS
Dog food in Germany sees growth in health-focused premiumisation
Segmentation drives strategy in a mature landscape
Dog food distribution shifts as consumers demand personalisation and value
Managing slower growth in the local dog population
Maturing e-commerce set to have major impact on distribution
Health, customisation, and sustainability to continue to drive innovation
Pet Care in Germany - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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