PROSPECTS AND OPPORTUNITIES
Premium dry dog food to gain momentum as the choice for tailored, high-quality diets
Retail value (constant 2025 prices) sales of dog food in Finland are expected to rise moderately in 2025 and modestly as the forecast period progresses. This growth is expected to be driven by the ongoing humanisation of pets, with owners increasingly seeking high-quality, specialised nutrition tailored to their dogs’ individual needs.
Retail e-commerce to continue to develop and grow as a channel for dog food
Retail e-commerce is set to continue to develop and grow as a channel for dog food in Finland throughout the forecast period. This momentum is being driven by increasing consumer demand for convenience, wide product selections and the ease of setting-up recurring deliveries for staple items like dog food.
Innovation to span products, packaging and experiences
Innovation is set to remain a key driver of growth in dog food in Finland, as brand owners respond to evolving consumer expectations around quality, variety and sustainability. The focus is increasingly on developing functional, natural and experience-enhancing products that align with the humanisation of pets trend and the desire for more tailored nutrition.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Finland?
- Which are the leading brands in Dog Food in Finland?
- How are products distributed in Dog Food in Finland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Finland - Category analysis
KEY DATA FINDINGS
Dog treats and mixers’ strong performance reflects broader pet humanisation trend
Vafo Group invests strongly in dog food in Finland
Pet shops and superstores retain the trust of consumers although retail e-commerce continues to develop and grow
Premium dry dog food to gain momentum as the choice for tailored, high-quality diets
Retail e-commerce to continue to develop and grow as a channel for dog food
Innovation to span products, packaging and experiences
Pet Care in Finland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
-
- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
-
- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
-
- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
-
- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!