PROSPECTS AND OPPORTUNITIES
Volatile trade policy and global political tensions to threaten premium brand growth
The sales growth outlook for dog food in the US, in both retail volume and value terms (at constant 2025 prices), will remain moderate over the forecast period, impacted by volatile political climates encroaching on global trade and economic outlooks. The threat of President Donald Trump’s agenda on tariffs, taxes and immigration is likely to increase potential for recession conditions and trade wars, pressing down on new pet ownership as well as supply chain stability.
Tense economic outlook to impact where consumers shop
Changing consumer lifestyles and budgets, as well as threats to pricing and product availability, will challenge growth of the two key distribution channels for dog food: e-commerce and pet shops and superstores. Shifts towards small independent retailers had been aided by pandemic-era shifts to support local businesses, while post-pandemic demand for increased personal connection and aggressive social media campaigns is pushing the “next big thing” in nutrition.
Demand for functional, value-conscious innovations to challenge grey area formats
Facing steep challenges in production and consumption while simultaneously battling market saturation, dog food in the US will be pressed to deliver clear value-based messaging on ingredients and format. As evident in Euromonitor International’s Innovation tracker, new product launch counts have moderated down following years of rapid innovation across formats, formulations, packaging, and marketing.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in USA?
- Which are the leading brands in Dog Food in USA?
- How are products distributed in Dog Food in USA?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in the US - Category analysis
KEY DATA FINDINGS
Local economic environment challenges dog ownership
Legacy players seek to humanise branding
E-commerce leads distribution with convenient, personalised shopper experiences
Volatile trade policy and global political tensions to threaten premium brand growth
Tense economic outlook to impact where consumers shop
Demand for functional, value-conscious innovations to challenge grey area formats
Pet Care in the US - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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