PROSPECTS AND OPPORTUNITIES
Pet Humanisation and a rebounding canine population will drive growth
The rate of growth in retail constant value sales of dog food will slow slightly in 2026 but be somewhat higher in the forecast period than in the review period. The canine population will rebound throughout the forecast period, but it will still be lower in 2030 than it was in 2024.
E-commerce will go from strength to strength
E-commerce will continue to grow in importance as a distribution channel for dog food. Convenience will remain the main driver of this, in addition to the wide product offer and the ease of price comparison.
More sustainable ingredients will increasingly be used
Dog owners are increasingly aligning their pets' diets with their own values; fostering a demand for more diverse and sustainable options. Sustainability is set to continue to move towards centre stage, with insect-based protein gaining traction in dog food.
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Overview:
Understand the latest market trends and future growth opportunities for the Dog Food industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dog Food industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Dog Food in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Dog Food in Ireland?
- Which are the leading brands in Dog Food in Ireland?
- How are products distributed in Dog Food in Ireland?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Dog Food in Ireland - Category analysis
KEY DATA FINDINGS
Retail volume sales little better than static, but premiumisation drives growth in retail current value sales
Mars Foods Ireland Ltd remains on top
E-commerce remains the leading distribution channel
Pet Humanisation and a rebounding canine population will drive growth
E-commerce will go from strength to strength
More sustainable ingredients will increasingly be used
Pet Care in Ireland - Industry Overview
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
The following categories and subcategories are included:
Dog Food
- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Dog Food research and analysis database.
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