Competitive Landscape
Sc Johnson Maintains Dominance as Grupo Ayudín Emerges
SC Johnson & Son de Argentina remained the undisputed leader in the home insecticides market in Argentina in 2025, holding a 77% share. Through its brands Raid, Fuyi and Baygon, the company maintained control over all four subcategories within home insecticides.
Grupo Ayudín Rises after Clorox Exits Argentina
Meanwhile, Grupo Ayudín ranked in second place with its brand Selton in 2025, holding a 9% share, and only available in spray/aerosol insecticides . Until 2024, Selton was marketed by Clorox Argentina, but the player decided to divest its assets in Argentina.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Argentina?
- Which are the leading brands in Home Insecticides in Argentina?
- How are products distributed in Home Insecticides in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Argentina - Category analysis
Key Data Insights
Volume Sales Contract as Favourable Weather Normalises Demand after Disease-Driven Peaks
Volume Sales Contract as Favourable Weather Normalises Demand after Disease-Driven Peaks
Government and Companies Amplify Pest Control Efforts through Strategic Campaigns
Rising Temperatures Expected to Drive Volume Recovery
Spray/Aerosol Insecticides Maintain Market Dominance
Eco-Friendly Alternatives to Remain Niche as Performance Determines Purchasing Decisions
Sc Johnson Maintains Dominance as Grupo Ayudín Emerges
Grupo Ayudín Rises after Clorox Exits Argentina
Small Local Grocers Sustains Dominance as Retail E-Commerce Continues to Expand
Home Care in Argentina - Industry Overview
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Key Data Insights
Volume Stability and Premiumisation Drive Growth Despite Economic Challenges
Evolving Product Formats Respond to Affordability Demands
Sustainability Credentials Drive Brand Differentiation
Value Growth Expected Despite Volume Pressures From Lifestyle Shifts
Import Normalisation Set to Expand Product Access across Key Categories
Fragrance Expected to Regain Importance as Consumer Priorities Broaden
Leading Players Maintain Stronghold Amid Market Shifts
Strategic Acquisitions and Portfolio Rationalisations Reshape Market Structure
Small Local Grocers Maintains Dominance as Price Dynamics Shift
Retail E-Commerce Rises Robustly as Consumers Seek Value
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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