PROSPECTS AND OPPORTUNITIES
Rising concerns over dengue fever transmission should boost demand for home insecticides
Home insecticides will continue to play a crucial role in Peru, given growing concerns surrounding the dengue epidemic, which by early October 2024 had affected over 260,000 people according to the World Health Organisation. In response, the Peruvian government has launched numerous awareness campaigns to educate the population on preventive measures, including eliminating potential mosquito breeding sites, using insect repellents, wearing protective clothing and using home insecticides.
Greater focus on pricing and efficiency
As the home insecticide market continues to evolve, companies will need to be strategic with their marketing campaigns, keeping in mind the critical role that price plays in impulse buying behaviour. To drive purchases, businesses have the opportunity to leverage differentiated products, point-of-sale promotions, and advertising on social media, all of which have been increasingly influential in the competitive home care market in 2024.
Discounters and home care stores will gain relevance
Small local grocers are expected to remain the dominant channel for home insecticide sales, given their wide penetration across the country. These stores continue to offer a convenient, personalised shopping experience that resonates with local consumers.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Peru?
- Which are the leading brands in Home Insecticides in Peru?
- How are products distributed in Home Insecticides in Peru?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Peru - Category analysis
KEY DATA FINDINGS
Demand for home insecticides falls in 2024, alongside the normalisation of temperatures
Leading insecticide brands gain market share in 2024, thanks to aggressive distribution and strategic pricing
Electric insecticides lose ground
Rising concerns over dengue fever transmission should boost demand for home insecticides
Greater focus on pricing and efficiency
Discounters and home care stores will gain relevance
Home Care in Peru - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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