PROSPECTS AND OPPORTUNITIES
Widening availability of less harmful alternatives to traditional home insecticides will restrict growth
The market for home insecticides in Malaysia is expected to continue expanding over the forecast period, although the rate of retail volume growth rate may be more modest than anticipated. This is primarily due to the increasing popularity of alternatives that are perceived as less toxic than traditional insecticide products.
Affluent consumers turn to essential oil diffusers
Electric wellness diffusers are increasingly becoming a popular alternative to traditional insecticides, particularly among affluent young adults. These diffusers use organic, plant-based essential oils, providing multifunctional benefits that go beyond simply enhancing the home’s ambiance.
Physical stores retain key role, despite rise of e-commerce
E-commerce is expected to maintain its growth trajectory, driven by aggressive promotional strategies such as price slashes, double-day sales events, and vouchers on platforms like Shopee, Lazada and TikTok. These tactics encourage consumers to wait for sales events to stock up on their supplies, making online shopping an attractive option.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Malaysia?
- Which are the leading brands in Home Insecticides in Malaysia?
- How are products distributed in Home Insecticides in Malaysia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Malaysia - Category analysis
KEY DATA FINDINGS
Growth in home insecticides alongside spike in number of dengue cases
Heightened demand for insecticides with natural plant-based ingredients
Spray and aerosol insecticides retain their popularity, while coils cater to rural needs
Widening availability of less harmful alternatives to traditional home insecticides will restrict growth
Affluent consumers turn to essential oil diffusers
Physical stores retain key role, despite rise of e-commerce
Home Care in Malaysia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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