COMPETITIVE LANDSCAPE
SC Johnson Dominates Thanks to a Strong Brand Portfolio
Home insecticides in Guatemala is highly concentrated, with SC Johnson de Centroamerica SA dominating with a 71% share of value sales in 2025, followed by Reckitt Benckiser Centroamerica SA with 14%. The dominance of Sc Johnson is attributed to its strong brand portfolio, including Raid and Baygon, which have established strong consumer trust.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Guatemala?
- Which are the leading brands in Home Insecticides in Guatemala?
- How are products distributed in Home Insecticides in Guatemala?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Guatemala - Category analysis
KEY DATA INSIGHTS
Spray/Aerosol Insecticides Dominates as a Quick, Effective, Affordable Solution
Spray/Aerosol Insecticides Dominates as a Quick, Effective, Affordable Solution
Effective Pest Control Solutions Drive Consumer Preference
Multifunctional Products Favoured for Comprehensive Pest Control
Consumers Will Demand Effective, Multifunctional Pest Control Solutions
Electric Insecticides and Baits to Gain Traction
Safe and Effective Solutions to Shape the Future
SC Johnson Dominates Thanks to a Strong Brand Portfolio
Small Local Grocers Leads Sales, Although Retail E-Commerce Grows
Home Care in Guatemala - Industry Overview
Laundry Care Drives Home Care Sales with Strong Demand
KEY DATA INSIGHTS
Laundry Care Drives Home Care Sales with Strong Demand
Fab Luxury Boosts Premium Laundry Care with New Launches
Health and Wellness Trend Drives Innovation in Home Care
Manufacturers Use Fragrance to Attract Consumers
Continued Growth, with Fragrances and Premiumisation Likely to Remain Important
Laundry Care Will Still Dominate, but Toilet Care Set to Gain Traction
Health Trend to Shape the Future, While Sustainability Will Be Valued If the Price Is Right
Industria La Popular Strengthens Lead with a Diverse Portfolio
Reckitt Benckiser's Divestment to Reshape the Competitive Landscape
Opportunities for Growth through Premiumisation and Health-Focused Products
Small Local Grocers Dominates Sales through Widespread Availability
E-Commerce Gains Traction among Young, High-Income Consumers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
-
- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!