Competitive Landscape
Fumakilla and Sc?Johnson Maintain Lead through Innovation
The home insecticides market in Vietnam is concentrated, with the top three manufacturers holding a significant share. In 2025, Fumakilla Vietnam Pte Ltd maintained its lead with a 29% share, followed by Sc Johnson & Son Vietnam Co Ltd with 28%, and Mosfly Vietnam Co Ltd with 27%.
Urban Pest Control Drives Innovation
Urban pest control is driving the growth of electric insecticides in Vietnam in 2025, especially as dengue fever spreads faster and becomes more dangerous. Consumers have become more aware of the seriousness of dengue.
Health and Wellness Shaping New Product Development
The health and wellness trend is shaping the home insecticides market in Vietnam. Consumers increasingly prefer products made with bio-based or natural ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Vietnam?
- Which are the leading brands in Home Insecticides in Vietnam?
- How are products distributed in Home Insecticides in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Vietnam - Category analysis
Key Data Insights
Dengue Fever Outbreak Fuels Demand for Effective Solutions
Dengue Fever Outbreak Fuels Demand for Effective Solutions
Spray/Aerosol Is the Largest Category
Health and Wellness Trend Drives Demand for Natural and Unscented Products
Consumers Drive Growth with Health and Wellness Focus
Electric Insecticides Lead Growth with Innovative Designs
Modern Retail Channels and E-Commerce to Drive Sales
Fumakilla and Sc?Johnson Maintain Lead through Innovation
Urban Pest Control Drives Innovation
Health and Wellness Shaping New Product Development
Physical Stores Dominate Sales through Convenience and Proximity
E-Commerce Gains Traction with Competitive Pricing and Convenience
Modern Retail to Gain Share
Home Care in Vietnam - Industry Overview
Consumers Seek Products That Provide Additional Benefits
Key Data Insights
Consumers Seek Products That Provide Additional Benefits
Healthier Formats and Ingredients Gain Traction among Consumers
Convenience and Value Drive Sales across Key Categories
Consumers Drive Growth with Eco-Friendly and Convenient Products
Local and Small Brands Lead Sustainability Trend with Innovative Products
E-Commerce and Social Media to Boost Local Brand Visibility
Unilever and Procter & Gamble Lead with Innovation
Mood-Boosting Ingredients Drive Innovation in Home Care Products
Health and Wellness Trend Fuels Demand for Natural Ingredients
Small Local Grocers Leads, While E-Commerce Gains Traction
Rapid Expansion of Retail E-Commerce
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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