PROSPECTS AND OPPORTUNITIES
Concern about dengue will drive continued growth
Home insecticides is anticipated to experience continuous retail volume and current value growth over the course of the forecast period, although rates of increase are set to slow as the category approaches maturity. Growth is anticipated across all categories, driven by consumers prioritising illness prevention, and higher hygiene standards, particularly in kitchen areas prone to flies, mice, and ants.
Home insecticides with added value likely to be valued
While smoke-free and unscented options are expected to remain favoured within insecticide coils, consumers are expected to look for added value in other products, particularly wider scent options featuring essential oils. These products, such as spray/aerosol and electric insecticides, are perceived to provide a pleasant atmosphere without harming health.
Modern retail channels set to continue to gain share at the expense of small local grocers
Many consumers perceive products sold in modern retail environments such as supermarkets and hypermarkets as higher quality, and this is important particularly when it comes to products with concerns about safety and efficacy, such as home insecticides. These retail channels also offer a wider range of products than small local grocers, including the latest innovative and specialised home insecticides which cater to specific consumer needs and preferences, and these channels are therefore expected to continue gaining share in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Vietnam?
- Which are the leading brands in Home Insecticides in Vietnam?
- How are products distributed in Home Insecticides in Vietnam?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Vietnam - Category analysis
KEY DATA FINDINGS
Persistent dengue cases drive continued growth for home insecticides
Preference for fragranced and unscented products varies across categories
Consumers shop for trusted home insecticides in modern distribution channels
Concern about dengue will drive continued growth
Home insecticides with added value likely to be valued
Modern retail channels set to continue to gain share at the expense of small local grocers
Home Care in Vietnam - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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