PROSPECTS AND OPPORTUNITIES
Desire for pest control will ensure home insecticides sees growth
Home insecticides in South Africa is expected to continue to see growth across all categories throughout the next five years. Consumer demand for adequate pest control is anticipated to continue growing as the number of urban households increases.
Chemicals associated with insecticide coils are raising concern amongst consumers
Consumer awareness of the potential health problems associated with the prolonged exposure to chemicals has been rising, and this is expected to continue as information becomes more easily accessible, especially online. This trend is leading consumers to be wary of extended-release home insecticides such as insecticide coils.
A continued consolidated landscape
Home insecticides is expected to maintain a highly consolidated competitive environment in South Africa in the forecast period. Tiger Consumer Brands, Reckitt Benckiser, and SC Johnson & Son will continue to dominate, and the competition between these companies will be based on the best promotional activity and the biggest value offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in South Africa?
- Which are the leading brands in Home Insecticides in South Africa?
- How are products distributed in Home Insecticides in South Africa?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in South Africa - Category analysis
KEY DATA FINDINGS
Demand for home insecticides remains stable
Spray/aerosol insecticides remains dominant
Tiger Consumer Brands continues to lead home insecticides
Desire for pest control will ensure home insecticides sees growth
Chemicals associated with insecticide coils are raising concern amongst consumers
A continued consolidated landscape
Home Care in South Africa - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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