PROSPECTS AND OPPORTUNITIES
Home insecticides expected to face increased competition from outside the category
In the forecast period, consumers are expected to pay more attention to the quality of the air in their home and its impact on their overall wellbeing. This should present opportunities for air care, but in some cases air care is expected to overlap with sales of home insecticides, depending on the time of the year.
Insecticide coils rapidly falling out of fashion in the war on mosquitoes
Demand for insecticide coils is not expected to recover with sales predicted to decline sharply in retail volume terms over the forecast period. Many people do not like the distinctive smell that is given off by these products.
Mosquitoes present a real threat to health as climate change takes its toll
Italy is a country that is being strongly affected by climate change, not only in terms of rising temperatures but also with regard to a rising incidence of drought, heavier rains and floods across its regions. In some regions drought and floods alternate which has swelled the insect population, including the number of mosquitoes.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Italy?
- Which are the leading brands in Home Insecticides in Italy?
- How are products distributed in Home Insecticides in Italy?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Italy - Category analysis
KEY DATA FINDINGS
Sales of moth proofers rise sharply while sales of electric insecticides benefit from efforts to tackle insect infestations
Spray/aerosol insecticides remain popular but environmental concerns put a dent in the category’s sales
SC Johnson and Henkel retain a stronghold over sales of home insecticides with trusted brands
Home insecticides expected to face increased competition from outside the category
Insecticide coils rapidly falling out of fashion in the war on mosquitoes
Mosquitoes present a real threat to health as climate change takes its toll
Home Care in Italy - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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