PROSPECTS AND OPPORTUNITIES
Weather set to remain favourable to the performance of home insecticides
Climate change is affecting the weather in Greece with temperatures remaining high throughout the year, while extended heat waves are becoming more common over the summer season. This is creating a favourable environment for insects, thereby generating demand for home insecticides.
Private label unlikely to make significant inroads
There is very limited availability of private label products in home insecticides and this is unlikely to change over the forecast period. With a product’s effectiveness being the primary concern of most consumers when buying home insecticides it is unlikely that consumers will be willing to trade down to private label alternatives.
Manufacturers expected to continue investing in home insecticides
Given that consumers are often prepared to pay more for effective home insecticides, demand for premium SKUs is likely to remain high. This should offer an incentive for manufacturers to invest in the category and expand the variety of added value SKUs that they offer.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Greece?
- Which are the leading brands in Home Insecticides in Greece?
- How are products distributed in Home Insecticides in Greece?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Greece - Category analysis
KEY DATA FINDINGS
Price hikes continue but warmer weather supports demand for home insecticides
MEC and dual use products proving popular in spray/aerosol insecticides
Warm weather patterns favour sales of home insecticides
Weather set to remain favourable to the performance of home insecticides
Private label unlikely to make significant inroads
Manufacturers expected to continue investing in home insecticides
Home Care in Greece - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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