PROSPECTS AND OPPORTUNITIES
Positive growth expected, although certain segments will face challenges
Home insecticides will see positive, albeit modest volume growth over the forecast period, supported by the anticipated stabilisation of retail prices. Electric and spray/aerosol insecticides are projected to maintain their positive performance, thanks to their convenience and effectiveness, particularly against flying insects.
Growth in pest control services and electric insecticides reflects changing consumer preferences
The trend of citizens increasingly relying on specialised pest control companies for comprehensive building treatments is set to continue to expand. These services provide effective solutions for eradicating pests such as mice, rats, cockroaches, fleas, and bed bugs by targeting breeding nests, often located in basements.
Established leaders Raid and Bros face growing competition
Raid and Bros are predicted to maintain their dominant positions in the home insecticides market, thanks to their extensive product portfolios spanning all major subcategories and their widespread availability across various distribution channels. However, competition from smaller brands like Killtox and Aroxol is anticipated to intensify, particularly in the growing electric and other insecticide segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Bulgaria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Bulgaria?
- Which are the leading brands in Home Insecticides in Bulgaria?
- How are products distributed in Home Insecticides in Bulgaria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Bulgaria - Category analysis
KEY DATA FINDINGS
Market sees mixed performance, driven by convenience and growing interest in professional services
Electric insecticides see increase in demand
Raid retains its leadership amid growing competition from Bros
Positive growth expected, although certain segments will face challenges
Growth in pest control services and electric insecticides reflects changing consumer preferences
Established leaders Raid and Bros face growing competition
Home Care in Bulgaria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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