PROSPECTS AND OPPORTUNITIES
Climate change is expected to maintain category sales in the coming years
Global warming and climate change are set to continue influencing the prevalence of insects such as flies, ants, and cockroaches. New mosquito species in Portugal, particularly those transmitting diseases, are raising additional concerns among local consumers.
Innovation will require high levels of investment from players
Efficacy is a key factor in product choice in home insecticides and in generating brand loyalty. Innovation and new product development will demand high levels of investment in order to address new types of mosquitoes, as well as the fact that the frequency of international travelling may bring new types of bugs and insects.
Home insecticides is expected to develop towards a more natural approach
Given increasing concern about the use of insecticides at home, particularly in households with children and pets, category manufacturers will invest in more environmentally friendly products over the forecast period. Products with fewer chemicals present more growth opportunities and can serve as a means to differentiate from the competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Portugal?
- Which are the leading brands in Home Insecticides in Portugal?
- How are products distributed in Home Insecticides in Portugal?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Portugal - Category analysis
KEY DATA FINDINGS
Rising temperatures favour category as consumers look to deter mosquitos
Raid maintains its solid lead ahead of all other players in 2024
Natural, eco-friendly options tap into generalised health and wellness trend
Climate change is expected to maintain category sales in the coming years
Innovation will require high levels of investment from players
Home insecticides is expected to develop towards a more natural approach
Home Care in Portugal - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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