Competitive Landscape
SC Johnson & Son Dominates Home Insecticides through Innovation
Home insecticides in Mexico is highly concentrated, with SC Johnson & Son SA de CV holding a significant retail value share of 82% in 2025. This dominant position is a result of the company's extensive portfolio of home insecticides across multiple formats, lines, and functionalities under the Raid and Baygon brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Mexico?
- Which are the leading brands in Home Insecticides in Mexico?
- How are products distributed in Home Insecticides in Mexico?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Mexico - Category analysis
Key Data Insights
Consumers Look for Convenience and Ease of Use in Home Insecticides
Consumers Look for Convenience and Ease of Use in Home Insecticides
Proliferation of Mosquitoes Due to Climate Change Drives Growth
Health and Wellness Is an Important Trend in Home Insecticides
Consumers Will Drive Demand for Safer and More Effective Solutions
Spray/Aerosol Insecticides to Remain Dominant, but Electric Insecticides to See Faster Growth
Retail E-Commerce Expected to Boost Sales by Providing Information and Low Prices
SC Johnson & Son Dominates Home Insecticides through Innovation
Hypermarkets Leads Sales of Home Insecticides through Convenience
Retail E-Commerce Grows Moderately Despite Urgent Pest Control Needs
Home Care in Mexico - Industry Overview
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Key Data Insights
Value Sales Continue to Rise, with Laundry Care Remaining Dominant
Formats Evolve to Meet Consumers' Changing Lifestyles
Industrias Alen Drives Fragrance Innovation
Sustainable and Convenient Products Expected to Drive Growth
Laundry Care to Remain the Largest Category and See Steady Growth, Although Formats Will Change
Retail E-Commerce to Reshape the Retail Landscape
Fábrica De Jabón La Corona Leads with a Strong Brand Portfolio
Private Label Gains Traction Amid Economic Uncertainty
Walmart Drives Sustainability with Circular Economy Initiatives
Strategic Moves May Reshape the Competitive Dynamics
Small Local Grocers Leads Sales with Proximity and Personalised Service
Retail E-Commerce Gains Traction with Convenience and Variety
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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