PROSPECTS AND OPPORTUNITIES
Home insecticides set to maintain stable growth over the forecast period
Home insecticides is set to maintain slow and stable retail volume and current value growth rates in Taiwan throughout the forecast period. The category saw no negative impact during the pandemic, and is also not expected to be impacted by any changes in the landscape in the forecast period, as these are considered essential products, and Taiwanese consumers are accustomed to using home insecticides whenever necessary.
Domestic players will continue to dominate due to low prices and wide product ranges and distribution
Chung Tai Hsing Chemical Industry Co Ltd (Crocodile and Adoration brands) and Chu Chen Industrial Co Ltd (Pen Shou and Mieh Fi brands) continued to dominate home insecticides in Taiwan in retail value terms in 2024, together accounting for nearly 60% of sales. These domestic players continue to dominate mainly due to their wider product portfolios, extensive retail channels across the country, and lower price points, and are expected to maintain their leading positions in the forecast period.
Traditional hardware stores a unique local retail channel in Taiwan
Hypermarkets and supermarkets remained leading channels in home insecticides in Taiwan in 2024, together accounting for half of value sales. However, non-grocery retailers have been demonstrating their popularity amongst consumers in both urban and suburban regions across the country.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Taiwan?
- Which are the leading brands in Home Insecticides in Taiwan?
- How are products distributed in Home Insecticides in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Taiwan - Category analysis
KEY DATA FINDINGS
Home insecticides sees continued growth due to the hotter and more humid weather in Taiwan in 2024
Spray/aerosol insecticides accounts for the highest value sales and the fastest growth
Other home insecticides declines, mainly due to the high entry barriers in Taiwan
Home insecticides set to maintain stable growth over the forecast period
Domestic players will continue to dominate due to low prices and wide product ranges and distribution
Traditional hardware stores a unique local retail channel in Taiwan
Home Care in Taiwan - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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