Competitive Landscape
Henkel Belgium and Sc Johnson Benelux Maintain Market Lead
The home insecticides market in Belgium is moderately concentrated, with the top two players, Henkel Belgium NV and SC Johnson Benelux Sprl, holding a shares of 48% and 13%, respectively.
Emerging Brand Edialux Gains Exposure
The market has seen the emergence of Edialux, a brand from Pelsis Belgium NV, which has gained more exposure by being newly available at Colruyt with a multi-insect spray insecticide. This indicates a potential shift in the competitive landscape as edialux expands its distribution channels.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Belgium?
- Which are the leading brands in Home Insecticides in Belgium?
- How are products distributed in Home Insecticides in Belgium?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Belgium - Category analysis
Key Data Insights
Warmer Winters Fuel Sales of Flying Insecticides
Warmer Winters Fuel Sales of Flying Insecticides
Pistal's Plant-Based Offerings Cater to Health-Conscious Consumers
Home Insecticides Expected to Grow Due to Demand for Effectiveness and Health and Wellness
Sustainability to Shape Consumer Preferences
Innovation and Regulatory Expected to Present Challenges Ahead
Henkel Belgium and Sc Johnson Benelux Maintain Market Lead
Emerging Brand Edialux Gains Exposure
Traditional Channels Lead Home Insecticides
Drugstores and Health Retailers Gain Traction
Home Care in Belgium - Industry Overview
Strong Promotions Drive Growth in Home Care
Key Data Insights
Strong Promotions Drive Growth in Home Care
Mood-Boosting Ingredients Drive Fragrance Innovation
Convenience Shape Home Care Trends
Promotions and Innovation Drive Value Growth
Innovation and Convenience to Shape Future Trends
Leading Companies Maintain Grip through Innovation and Promotions
Innovative Launches and Emerging Players Reshape Market Dynamics
Supermarkets Remain Dominant Despite E-Commerce Growth
E-Commerce Drives Channel Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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