PROSPECTS AND OPPORTUNITIES
Natural and plant-based solutions gain favour among health-conscious households
Growing health awareness particularly among families with children, elderly relatives, or pets is pushing consumers toward insecticide options perceived as safer and more holistic. In response, brands are expanding their natural and herbal product lines, including plant-based sprays, essential oil-infused roll-ons, fabric-safe repellents, and incense sticks made with biodegradable ingredients.
Rural market expansion driven by low-cost formats and micro-SKU innovations
Rural consumption of home insecticides is increasing, aided by rising electrification, disposable income, and health education. To support this growth, companies are investing in low-cost, high-volume strategies introducing smaller pack sizes such as ?10–?20 coils, mini-refill bottles, and single-use vaporisers where technically feasible.
Smart devices and refill subscriptions tap into premium urban demand
In affluent urban areas, the home insecticides category is set to witness increased premiumisation through technology integration and direct-to-consumer models. Innovations under exploration include smart dispensers equipped with sensors, programmable timers, and IoT capabilities, allowing users to schedule protection via mobile apps.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in India?
- Which are the leading brands in Home Insecticides in India?
- How are products distributed in Home Insecticides in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in India - Category analysis
KEY DATA FINDINGS
Electric formats drive consistent demand as usage expands beyond monsoon months
Godrej maintains leadership through product diversification and natural-based innovation
General trade dominates distribution with minimal e-commerce penetration
Natural and plant-based solutions gain favour among health-conscious households
Rural market expansion driven by low-cost formats and micro-SKU innovations
Smart devices and refill subscriptions tap into premium urban demand
Home Care in India - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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