Competitive Landscape
Leading Companies Maintain Their Dominance through Innovation
The home insecticides market in India is concentrated, with Godrej Consumer Products Limited (GCPL) and Reckitt Benckiser (India) being the top two players. In 2025, GCPL maintained its lead with a 62% share, while Reckitt Benckiser held a 14% share, and SC Johnson Products had a 12% share.
Godrej Introduces India’S First Automatic Mosquito Spray Device
In 2025, Godrej Consumer Products Limited launched HIT Spray Matic, India’s first automatic mosquito spray device designed to deliver continuous, hands-free protection by spraying every two hours. Priced to appeal to urban households, this innovative product offers safe and effective mosquito control with minimal chemical exposure.
No Significant Mergers or New Entrants in 2025
There were no notable mergers or acquisitions in the home insecticides market in India in 2025, and none are anticipated in 2026. Additionally, there were no significant new entrants in 2025 or planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in India?
- Which are the leading brands in Home Insecticides in India?
- How are products distributed in Home Insecticides in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in India - Category analysis
Key Data Insights
Rising Demand for Safer Mosquito Control Drives Sales
Rising Demand for Safer Mosquito Control Drives Sales
Spray/Aerosol Insecticides the Most Dynamic Category
Technological Innovation Fuels Urban Pest Control
Brands to Expand Offerings and Invest in Technology
Spray/Aerosol Insecticides Will Remain Most Dynamic
Innovation and Digitalisation to Drive Future Growth
Leading Companies Maintain Their Dominance through Innovation
Godrej Introduces India’S First Automatic Mosquito Spray Device
No Significant Mergers or New Entrants in 2025
Grocery Retailers Dominate Sales
E-Commerce Gains Traction with Growing Internet Penetration
No New Retail Concepts or Collaborations Emerge in 2026
Home Care in India - Industry Overview
Innovation Helping to Drive Growth
Key Data Insights
Innovation Helping to Drive Growth
Laundry Care Dominates Market Share with Evolving Formats
Health and Wellness Trend Fuels Premiumisation and Innovation
Proactive Health Integration and Technology Will Drive Growth
Air Care to See Dynamic Growth, Driven by Innovation
Sustainability and Technology Integration Will Redefine Consumer Loyalty
Hindustan Unilever Remains a Strong Leader Despite Intensifying Competition
Purecult Launches New Plant-Based Products
Innovation and Premiumisation Drive Growth and Competition
Small Local Grocers Lead with Their Deep Penetration, Familiarity and Flexible Selling Practices
Retail E-Commerce Continues Gaining Share Thanks to Its Convenience and Variety
Omnichannel Strategies Becoming Crucial for Market Players
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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