PROSPECTS AND OPPORTUNITIES
Home insecticides will remain essential in South Korea amidst changing climate and consumer preferences
Home insecticides will continue to be a staple in South Korean households, with retail current value sales therefore projected to return to low growth over the forecast period. Demand will largely be driven by the ongoing need for effective pest control solutions, particularly during the warmer months, when pest activity tends to rise.
Preference for standard, chemical-based products set to remain
Consumers are increasingly seeking products that offer efficacy without compromising on health or the environment, prompting leading brands in home insecticides to innovate with more environmentally-friendly formulations, or new delivery mechanisms, such as non-chemical repellents. However, while South Korean consumers are increasingly shifting towards more natural and non-toxic alternatives in other home care categories, the demand for traditional chemical-based home insecticides remains resilient in the country.
Declining demand for insecticide baits and coils in South Korea
Insecticide baits and coils in South Korea saw significant declines in both retail volume and current value terms in 2024, and this trend is expected to continue. Traditionally, insecticide baits and coils have been used as an effective way to keep pests, particularly mosquitoes, away from the home.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in South Korea?
- Which are the leading brands in Home Insecticides in South Korea?
- How are products distributed in Home Insecticides in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in South Korea - Category analysis
KEY DATA FINDINGS
Home insecticides registers a slight value decline
Demand for mosquito repellents continues through the autumn due to climate change
Shift towards preventative solutions
Home insecticides will remain essential in South Korea amidst changing climate and consumer preferences
Preference for standard, chemical-based products set to remain
Declining demand for insecticide baits and coils in South Korea
Home Care in South Korea - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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