Competitive Landscape
Leading Brands Maintain Dominance through Legacy and Innovation
In 2025, home insecticides in South Korea remained highly concentrated, with the top three players, Henkel Home Care Korea Ltd, SC Johnson Korea Inc, and Yuhan Corp, holding a significant share. Henkel Home Care Korea Ltd led the market with a 38% value share, followed by SC Johnson Korea Inc with 29%, and Yuhan Corp with 22%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in South Korea?
- Which are the leading brands in Home Insecticides in South Korea?
- How are products distributed in Home Insecticides in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in South Korea - Category analysis
Key Data Insights
Slow Growth Driven by Climate and Consumer Behaviour
Slow Growth Driven by Climate and Consumer Behaviour
Spray/Aerosol Insecticides Dominates Due to Convenience
Dongsung's Biokill Exemplifies Health-Conscious Innovation
Innovation in Eco-Friendly Solutions Expected to Influence Future Performance
Spray/Aerosol Insecticides Anticipated to Remain Dominant Category
Eco-Friendly Solutions Expected to Drive Future Growth
Leading Brands Maintain Dominance through Legacy and Innovation
Retail E-Commerce Leads Home Insecticides’ Sales through Convenience
Hypermarkets Gain Share through Bulk Purchases and Promotions
Home Care in South Korea - Industry Overview
Slow Value Growth Masks Significant Innovation in Product Formats
Key Data Insights
Slow Value Growth Masks Significant Innovation in Product Formats
Premiumisation Boosts Dishwashing Sales
Mood-Boosting Ingredients Gain Traction
Laundry Care Maintains Dominance with Convenience-Driven Innovations
Surface Care and Air Care Gain Traction with Premium and Wellness-Focused Products
Evolving Product Formats and Premiumisation Drive Business Growth
Lg?H&H?Co Ltd and Henkel Home Care Korea Ltd Lead through Innovation
Strategic Acquisitions and Innovations Reshape Market Dynamics
E-Commerce Dominates Home Care Sales in South Korea
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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