Competitive Landscape
Arvid Nordquist Norge Dominates Home Insecticides
The home insecticides market in Norway is concentrated, with Arvid Nordquist Norge dominating value sales with a share of 69% in 2025. This dominance is attributed to the strength of its leading brand, Raid, which benefits from high consumer recognition and trust due to its widespread availability and distribution through major grocery retailers.
Sustainability Drives Innovation in Product Formulations
Norwegian consumers are increasingly preferring home care products that minimise ecological impact, opting for formulations based on renewable, biodegradable and plant-derived materials. This shift is supported by Norway's stringent environmental regulations and efforts to achieve climate neutrality.
No Significant Mergers or Acquisitions or New Entrants
There were no notable mergers or acquisitions in 2025, and none are anticipated in 2026. The lack of significant changes in the competitive landscape presents opportunities for businesses to focus on innovation and sustainability.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Norway?
- Which are the leading brands in Home Insecticides in Norway?
- How are products distributed in Home Insecticides in Norway?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Norway - Category analysis
Key Data Insights
Sustainability Drives Innovation in Home Insecticide Formulations
Sustainability Drives Innovation in Home Insecticide Formulations
Spray/Aerosol Insecticides Dominate Market Share
Electric Insecticides See Dynamic Growth
Consumers to Drive Demand for Sustainable and Natural Formulations
Spray/Aerosol Insecticides Will Maintain Their Dominance, Backed by Innovation
Multifunctionality and Sustainability to Shape Future Developments
Arvid Nordquist Norge Dominates Home Insecticides
Sustainability Drives Innovation in Product Formulations
No Significant Mergers or Acquisitions or New Entrants
Discounters Lead Thanks to Extensive Store Presence and Price-Conscious Consumers
Retail E-Commerce Grows with Omnichannel Retailing and Consumer Convenience
No New Retail Brands or Concepts Emerge in 2026
Home Care in Norway - Industry Overview
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Key Data Insights
Norway's Home Care Market Continue Growing Despite Economic Uncertainty
Laundry Care Drives Growth as Largest Category
Sustainability a Key Trend Shaping Home Care
Sustainability and Convenience to Drive Home Care Growth
Laundry Care Wil Maintain the Largest Share with Continued Growth
Demand for Sustainable and Hypoallergenic Products Surges
Orkla the Clear Leader with Strong Supply Agreements and Innovation
Multifunctionality Simplifies Chores with Added Benefits
No Significant Mergers or Acquisitions in 2025
Discounters Lead Sales through Extensive Store Networks
E-Commerce Growth Driven by Omnichannel Retailing and Convenience
No New Retail Brands or Concepts Emerging in 2026
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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