Competitive Landscape
Sah and Ste Chimap Lead with Strong Brand Presence
The home insecticides market in Tunisia is highly concentrated, with the top three companies holding a significant share. In 2025, Société d'Articles Hygiéniques Sarl (SAH) held a 31% share, followed by STE Chimap with 28%, and Henkel-Alki Tunisie with 26%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Tunisia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Tunisia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Tunisia?
- Which are the leading brands in Home Insecticides in Tunisia?
- How are products distributed in Home Insecticides in Tunisia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Tunisia - Category analysis
Key Data Insights
Strong Demand Drives Sales
Strong Demand Drives Sales
Spray/Aerosol Insecticides Dominate Market Share
Lth Laboratoires Tetra Hygiène Drives Multifunctionality Trend
Ongoing Climate Change Expected to Drive Future Growth
Spray/Aerosol Insecticides to Remain Dominant
Manufacturers to Ffocus on Eco-Friendly Products and Advertising
Sah and Ste Chimap Lead with Strong Brand Presence
Small Local Grocers Lead Sales with Department Stores Growing Fast
Retail E-Commerce Remains Limited in Home Insecticides Distribution
Home Care in Tunisia - Industry Overview
Healthy Value Growth Amidst Evolving Market Landscape
Key Data Insights
Healthy Value Growth Amidst Evolving Market Landscape
Laundry Care Dominates Market, Home Insecticides Shows Dynamic Growth
Mood-Boosting Ingredients Drive Market
Affordable Products to Gain Traction among Consumers
Laundry Care to Maintain Dominance Driven by Premiumisation
Private Label Products Expected to Shape Future Trends
Henkel Tunisien and Sah Maintain Market Lead through Strong Distribution
Grocery Retailers Dominate Home Care Sales
Retail E-Commerce Remains Niche but Growing
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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