PROSPECTS AND OPPORTUNITIES
Weak demand expected for home insecticides during the forecast period
During the forecast period 2024-2029, retail current value sales of home insecticides are expected to continue declining in China, primarily due to falling volume demand. Specifically, retail volume sales of insecticide coils and spray/aerosol insecticides are expected to see the most significant declines, because of rising concerns about the potential health risks of such products, and the inconvenience of using them.
Personal repellents may be a threat to growth for home insecticides
Meanwhile, although home insecticides are usually considered essential household items, personal repellents may affect the demand for home insecticides, due to increasing activities outside the home. From the novelty of portable mosquito repelling wristbands to the more traditional Florida Water, these less strong and more natural and soothing alternatives to the intense spray or coil formats of home insecticides are preferred by many Chinese consumers, because they are ideal for on-the-go outdoor scenarios.
Lack of product innovation within home insecticides in the forecast period
Due to its lack of growth potential, home insecticides is expected to see limited innovation during the forecast period. Because of seasonality, the demand for home insecticides lacks consistent growth potential, with typically strong demand during the summer, and very limited demand during the winter months.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in China?
- Which are the leading brands in Home Insecticides in China?
- How are products distributed in Home Insecticides in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in China - Category analysis
KEY DATA FINDINGS
Continued decline for home insecticides in 2024
Natural, safe and smart are the main development trends in electric insecticides
Fragmented competitive landscape in home insecticides
Weak demand expected for home insecticides during the forecast period
Personal repellents may be a threat to growth for home insecticides
Lack of product innovation within home insecticides in the forecast period
Home Care in China - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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