COMPETITIVE LANDSCAPE
Leading Brands Maintain Strength through Offering Safety and Innovation
Home insecticides in China is concentrated, with the top three brands, Superb (Cheerwin Group Co Ltd), Lanju (Zhongshan Lanju Daily Use Products Co Ltd), and Raid (Shanghai Johnson Ltd) collectively accounting for nearly 50% of retail value sales in 2025. Superb maintained its lead with an 18% share, followed by Lanju with 16% and Raid with 15%.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in China?
- Which are the leading brands in Home Insecticides in China?
- How are products distributed in Home Insecticides in China?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in China - Category analysis
KEY DATA INSIGHTS
Safer Alternatives Drive Sales in a Sluggish Market
Safer Alternatives Drive Sales in a Sluggish Market
Electric Insecticides Dominates Due to Convenience and Safety
Health and Wellness Trend Shapes Product Innovation
Safer and More Convenient Solutions Anticipated to Drive Sales
Electric Insecticides to Maintain Dominance with Safety and Convenience
Threats and Opportunities for Home Insecticides
Leading Brands Maintain Strength through Offering Safety and Innovation
Offline Retail Remains the Primary Sales Channel, with Supermarkets Leading
Content-Driven E-Commerce Drives Growth in Sales via Retail E-Commerce
Home Care in China - Industry Overview
Laundry Care Dominates Sales in a Low-Growth Environment
KEY DATA INSIGHTS
Laundry Care Dominates Sales in a Low-Growth Environment
Lycocelle Achieves Rapid Growth with Mood-Boosting Laundry Detergent
Health and Wellness Trend Reshapes Product Development and Marketing
Effortless Living Drives Innovation in Cleaning Efficiency
Laundry Care Anticipated to Maintain Dominance with Emotional Value and Premiumisation
Smart Home Technology and Ai to Reshape the Industry Dynamics
Challenges Likely to Persist Amidst Growth Opportunities
Liby Maintains Its Lead through Deep Penetration and a Focus on Niches
Emerging Brands Are Dynamic and Take Share From the Leaders
Offline Retail Continues to Dominate Despite Rapid E-Commerce Growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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