PROSPECTS AND OPPORTUNITIES
Climate change to influence future demand
Demand for home insecticides in Germany is expected to continue rising over the forecast period. Several factors, including innovation and weather, will drive growth.
Driving consumer choice through efficacy, convenience and ease of use
Over the forecast period, there is expected to be a divergence within home insecticides, in line with trends evident at the end of the review period. Electric insecticides and insecticide baits are expected to record positive performances, while demand for spray/aerosol insecticides is expected to further decline, at least over the first half of the forecast period.
Despite low presence, private label still offers future growth potential
As demand grows, new players, brands and products are likely to enter the category over the forecast period. Private label offerings are also expected to develop a stronger presence in the landscape, with a focus on creating formulations with higher concentrations of DEET - known for its effectiveness in repelling insects.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Germany?
- Which are the leading brands in Home Insecticides in Germany?
- How are products distributed in Home Insecticides in Germany?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Germany - Category analysis
KEY DATA FINDINGS
Demand for home insecticides increasingly influenced by changing weather
Innovation is key to driving category forward
Aeroxon Insect Control strengthens lead of consolidated competitive landscape
Climate change to influence future demand
Driving consumer choice through efficacy, convenience and ease of use
Despite low presence, private label still offers future growth potential
Home Care in Germany - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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