Competitive Landscape
Sc Johnson and Doff Portland Lead a Concentrated Market
The home insecticides market in Ireland is concentrated, with the top two players, SC Johnson and Doff Portland, holding a significant combined share. SC Johnson's Raid maintained its lead with a 44% share in 2025, while Doff Portland was on 11%.
No Significant Mergers or New Product Launches
There were no significant mergers or acquisitions in the home insecticides market in Ireland in 2025, and none are anticipated in 2026. There were also no notable or innovative product launches in late 2025 or currently planned for 2026.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Ireland?
- Which are the leading brands in Home Insecticides in Ireland?
- How are products distributed in Home Insecticides in Ireland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Ireland - Category analysis
Key Data Insights
Sc Johnson Drives Safe Indoor Insect Control with Innovative Products
Sc Johnson Drives Safe Indoor Insect Control with Innovative Products
Spray/Aerosol Largest but Electric Most Dynamic
Sustainability and Safety Drive Innovation and Consumer Preference
Consumers to Drive Demand for Safer and More Sustainable Solutions
Electric Insecticides Expected to Lead Growth Thanks to Their Convenience and Safety
Natural Ingredients and Eco-Friendly Packaging Will Be Gaining Traction
Sc Johnson and Doff Portland Lead a Concentrated Market
No Significant Mergers or New Product Launches
Supermarkets Dominate Sales with In-Person Shopping Experience
Home Products Specialists Drive E-Commerce Growth with Niche Products
No New Retail Brands or Concepts Emerge in 2026
Home Care in Ireland - Industry Overview
Steady Growth Driven by Evolving Consumer Preferences and Innovation
Key Data Insights
Steady Growth Driven by Evolving Consumer Preferences and Innovation
Laundry Care Dominates Market Share with Essential Products
Unilever Drives Growth with Innovative Bleach Foam Format
Sustainability and Innovation to Drive Home Care Growth
Dishwashing Leads Growth with Innovative Formats and Rising Penetration
Premiumisation and Eco-Friendliness to Shape Future Business Strategies
Procter & Gamble and Unilever Lead with Significant Shares
Ecover and Unilever Lead the Way in Innovative Sustainable Products
Reckitt Benckiser Divestment Reshapes Competitive Dynamics
Supermarkets Dominate Home Care Sales with Strong Brand Visibility
Retail E-Commerce Grows Modestly as a Supplementary Channel
Discounters and E-Commerce Drive Competition in Home Care
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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