Competitive Landscape
Kiwicare Corp Maintains Position with Sustainable Focus
The home insecticides market in New Zealand is highly concentrated, with the top two companies, SC Johnson & Son (NZ) and Reckitt Benckiser New Zealand, holding a significant share. In 2025, SC Johnson & Son maintained its leadership with a 43% share, while second-ranked Reckitt Benckiser held 32%.
Emerging Players Shape Market Dynamics
Several emerging companies are performing well in New Zealand's home insecticides market, driven by targeted strategies and niche offerings. Pestwise New Zealand excels in residential and commercial pest management by offering tailored, long-term solutions and emphasising reliability and professional service, which has strengthened its reputation and market presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in New Zealand?
- Which are the leading brands in Home Insecticides in New Zealand?
- How are products distributed in Home Insecticides in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in New Zealand - Category analysis
Key Data Insights
Growth in Home Insecticides Drives Premiumisation as Spray/Aerosols Remains Largest Category
Growth in Home Insecticides Drives Premiumisation as Spray/Aerosols Remains Largest Category
Sustainability Informs Eco-Friendly Innovation
Urban Pest Control Shapes Product Development and Sales
Sustainability Fuels Market Expansion
Spray/Aerosol Insecticides to Remain Largest Category as Urban Challenges Shape Product Design
Digital Channels and Tech Innovation Set to Drive Consumer Engagement
Kiwicare Corp Maintains Position with Sustainable Focus
Emerging Players Shape Market Dynamics
Supermarkets Channel Dominates Distribution
Retail E-Commerce Expands through Convenience and Variety
Home Care in New Zealand - Industry Overview
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Key Data Insights
Home Care Sees Strong Growth Driven by Smart Home Care Expansion
Laundry Care and Toilet Care Dominate Sales as Health and Wellness Trends Accelerate
Sustainability Concerns Inform Innovation
Laundry Care and Dishwashing to Remain Dominant with a Sustainability Focus
Technology and Convenience Set to Drive Further Growth
Health and Wellness Trends Shape Home Care Choices
Reckitt, Unilever and Sc?Johnson Maintain Leadership through Innovation and Distribution
Emerging Players and Innovation Drive Future Growth Opportunities
Supermarkets Channel Dominates Home Care Distribution
E-Commerce Gains Traction through Convenience and Variety
Emerging Brands Focus on Sustainability and Wellness
Country Reports Disclaimer
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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