PROSPECTS AND OPPORTUNITIES
Sustainability preferences as economic conditions improve
Home insecticides in New Zealand is projected to continue to see steady, moderate increases in retail volume sales over the forecast period. Demand is likely to remain constant as climatic conditions favour insect populations.
Urbanisation to push the need for home insecticides
Much has been made of New Zealand’s housing shortage, with the newly elected national government announcing a range of initiatives to rapidly improve the level of the country’s housing stocks, particularly in urban areas. Consequently, increased urbanisation is expected to contribute to heightened awareness and demand for home insecticides, as rising urban populations can lead to larger pest populations.
Education to offer point of differentiation for brands
As economic conditions improve and consumer demand grows, companies are increasingly likely to focus on education and information sharing as a way to engage consumers. Providing clear information on pest prevention and control methods will help consumers make informed choices about the products they use.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in New Zealand?
- Which are the leading brands in Home Insecticides in New Zealand?
- How are products distributed in Home Insecticides in New Zealand?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in New Zealand - Category analysis
KEY DATA FINDINGS
Warmer weather provides ideal conditions for insects
Slower unit price growth supports retail volume sales
The local player Kiwicare continues to cement a strong position in home insecticides
Sustainability preferences as economic conditions improve
Urbanisation to push the need for home insecticides
Education to offer point of differentiation for brands
Home Care in New Zealand - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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