PROSPECTS AND OPPORTUNITIES
Weather and climate vagaries will influence sales of home insecticides over the forecast period
Predicting the development of home insecticides is challenging due to the category’s dependency on variations in weather and climate. However, with winters potentially becoming colder and summers hotter and drier, the growth potential for products targeting flying insects, such as sprays/aerosols and electric insecticides, may decrease over the forecast period.
Local consumers will likely opt for more natural solutions, favouring innovation in terms of sustainability
Sustainability and natural home insecticide solutions are projected to increase in popularity and demand over the forecast period. This trend is expected to favour baits and other methods, potentially reducing the share of sprays and chemical solutions.
Competitive and distribution landscapes set to remain largely unchanged
In terms of the competitive landscape and preferred distribution channels, significant changes are not anticipated over the forecast period. The emergence of new category entrants is considered unlikely due to the stringent restrictions and regulations around insecticides, as well as the limited growth potential.
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Austria?
- Which are the leading brands in Home Insecticides in Austria?
- How are products distributed in Home Insecticides in Austria?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Austria - Category analysis
KEY DATA FINDINGS
Moderate current value growth in 2024, thanks to price increases
Home insecticides’ fortunes are partly driven by changes in climate
Local Vandal brand retains its category dominance
Weather and climate vagaries will influence sales of home insecticides over the forecast period
Local consumers will likely opt for more natural solutions, favouring innovation in terms of sustainability
Competitive and distribution landscapes set to remain largely unchanged
Home Care in Austria - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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