PROSPECTS AND OPPORTUNITIES
Performance highly dependent on weather
Sales of insecticides in Estonia are strongly influenced by weather conditions. As 2024 shows, even an unusually warm period can impact insect numbers, which in turn impacts insecticide demand.
Lack of innovation dampens sales
Innovation is expected to be limited in home insecticides in Estonia over the forecast period, dampening future sales. Major players are primarily focusing on sprays, the leading format in home insecticides in Estonia, whilst alternatives such as electric insecticides are harder to find in stores.
Rising demand for greener home insecticides
With rising awareness of the negative aspects of spray/aerosol products, including the harmful effects of certain chemical ingredients in spray/aerosol products, some consumers will look to more natural or eco-friendly products. This may lead to increased offerings of products with more natural ingredients (for example, there are a number of essential oils which are known to work as insect repellents), and/or different packaging formats (for example, spray bottles as opposed to traditional aerosol cannisters).
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Overview:
Understand the latest market trends and future growth opportunities for the Home Insecticides industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home Insecticides industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home Insecticides in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home Insecticides in Estonia?
- Which are the leading brands in Home Insecticides in Estonia?
- How are products distributed in Home Insecticides in Estonia?
- How is the rise of e-commerce changing the retail and competitive landscape?
- How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
- How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Insecticides products?
- Where is future growth expected to be most dynamic?
- How important will sustainability and recycling be in generating future growth?
Home Insecticides in Estonia - Category analysis
KEY DATA FINDINGS
Further growth in 2024, especially for convenient and effective insecticide baits
Spray/aerosols insecticides remain the most popular format
SC Johnson maintains its lead with extensive marketing
Performance highly dependent on weather
Lack of innovation dampens sales
Rising demand for greener home insecticides
Home Care in Estonia - Industry Overview
Home care in 2024: The big picture
2024 key trends
Competitive landscape
Retailing developments
What next for home care?
DISCLAIMER
The following categories and subcategories are included:
Home Insecticides
- Electric Insecticides
- Insecticide Baits
- Insecticide Coils
- Spray/Aerosol Insecticides
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- Foggers/Bombs
- In-Home Insect Repellents
- Moth Proofers
- Other Other Home Insecticides
Home Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home Insecticides research and analysis database.
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